CRM Manager

Career Personnel
12 Jan 2018
11 Feb 2018
Contract Type
Full Time

We are working with a company that has an exciting year ahead with the continued implementation of an extensive CRM marketing plan. The company has an opportunity for a confident marketer working in a fast-paced environment within the CRM team to manage the delivery of this activity.

The ideal candidate will have CRM marketing experience preferably from a retail background with good commercial awareness. The role will also require good practical knowledge about general CRM/ email marketing principles and technical knowledge regarding data set up with an ESP.

Reporting to the Head of Customer Retention, this role will focus on delivering key areas of the CRM marketing and communications plan against agreed metrics and budgets. Crucially, the role will help ensure that the CRM channel achieves the projects and set KPI targets identified for 2018 and beyond.

·Manage the CRM contact strategy through the delivery of weekly newsletters and lifecycle communications in order to deliver incremental website visits, orders and revenue

·Provide extensive CRM campaign reporting to improve content, frequency and segmentation

·Monitor CRM industry innovations and best practice to continually improve the CRM programme

·Manage data feeds and set up via IT and ESP, optimising with new programmes

·Manage the CRM Executive to ensure all campaigns are built, approved, proofed and executed correctly, and to ensure CRM KPI’s are driven through all relevant channels

·Work closely with the ESP on the behavioural/lifecycle communications through email and SMS to continually improve and review our automated communications to customers, along with identifying new campaign opportunities

·Manage ESP to ensure optimum service delivery

·Support Head of Customer Retention with brand partnership opportunities and development of analytics tool

·Manage adhoc projects


·3-4 years experience working in a CRM role, preferably in retail or consumer marketing with a passion for engaging customers

·Very data driven and have a sound understanding and interpretation of campaign data

·Have a good technical CRM knowledge/background to optimise CRM programme

·Previous experience of managing multiple CRM campaigns through digital channels, including data planning, briefing, creative development, campaign execution and analysis

·A good understanding of general marketing principles and channels with a focus on customer communications through digital communications channels

·A good degree of commercial nous - with good numerical and analytic skills with an ability to analyse extensive data and commercially evaluate activity and complete results reports

·Must be able to work within a team to support delivery of projects

·Pragmatic and effective in problem analysis and able to identify alternatives to current thinking and to develop innovative solutions to problems

·Excellent planning, organisational, written and communication skills

·Attention to detail is essential

·Good working knowledge of Word, Excel and PowerPoint

·Experience with an email service provider tool is a must. Cheetah Digital would be desirable

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