Digital Marketing Manager

Recruiter
Armstrong Lloyd
Location
East Sussex
Posted
11 Jan 2018
Closes
11 Feb 2018
Contract Type
Permanent
Hours
Full Time

An exciting opportunity has arisen to join this company, that has market leading technology enterprise solutions and software, to be part of the ambitious and passionate marketing team. The role will appeal to a candidate who is passionate & driven. This role will involve planning, developing and executing digital marketing campaigns whilst enhancing brand name and driving traffic for lead generation. This role requires someone with a software/enterprise solution understanding.
·Salary - Competitive

The Role
·Plan and execute all digital marketing for specific sector, including SEO/SEM, marketing database, email, social media and display advertising campaigns
·Measure and report performance of all digital marketing campaigns
·Identify trends and insights, and optimize spend and performance based on the insights
·Plan, execute, and measure experiments and conversion tests
·Collaborate with internal teams to create landing pages and optimize user experience
·Evaluate end-to-end customer experience across multiple channels and customer touch points
·Collaborate with agencies and other vendor partners
·Embrace digital marketing technologies. Provide thought leadership and perspective for adoption where appropriate


Ideal Skills and Experience
·Experienced with digital marketing to enterprise right through to consumer
·Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
·Experience in optimizing landing pages and customer journey
·Experience with A/B and multivariate testing
·Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
·Working knowledge of ad serving tools (e.g., DART, Atlas)
·Experience in setting up and optimizing Google Adwords, LinkedIn, Twitter campaigns
·Working knowledge of HTML, CSS, and JavaScript development and constraints

Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application.