CRM Campaign Manager

Recruiter
Michael Page Marketing
Location
Hatfield
Posted
12 Jan 2018
Closes
11 Feb 2018
Contract Type
Permanent
Hours
Full Time

Michael Page have been assigned to search for a CRM Campaign Executive for a business based in Hertfordshire. The CRM Campaign Manager will be responsible for creating CRM communications.

Client Details

Our client is a large retailer in the UK that are seeing high sales revenue and growth. The organisation have been in the market for more than 40 years and have a proven track record of success.

Description

The CRM Campaign Executive will be responsible for the following:

  • Work closely with agencies to translate CRM campaign requirements into system programming and schedules that deliver campaigns on time and to specification
  • Manage the scheduling, testing and deployment of all customer CRM contact, including but limited to Email, Direct Mail, SMS and Telephone
  • Understand customer segmentation and lifecycle requirements for each stage of the customer journey to support successful development of CRM system specification for campaigns
  • Ensure all communications meet brand guidelines and delivered within set budget and timelines
  • Use data mining and analytical packages to support understanding the customer database
  • Segment customer groups with similar needs and use statistical modelling techniques to determine timing and method of communication to promote products and services
  • Provide customer selection methodology to fulfil campaigns across all channels
  • Maintain and develop customer profiles as required, ensuring they add insight and value

Profile

The ideal candidate will have the following:

  • Degree or relevant marketing qualification
  • Previously worked in a CRM role within a related industry
  • Proficient knowledge of appropriate CRM systems

Job Offer

The Hertfordshire based CRM Campaign Executive will receive a salary of £30K circa plus a bonus of 15%.


This job was originally posted as www.totaljobs.com/job/79196388