CRM Campaign Manager

Michael Page Marketing
12 Jan 2018
11 Feb 2018
Contract Type
Full Time

Michael Page have been assigned to search for a CRM Campaign Executive for a business based in Hertfordshire. The CRM Campaign Manager will be responsible for creating CRM communications.

Client Details

Our client is a large retailer in the UK that are seeing high sales revenue and growth. The organisation have been in the market for more than 40 years and have a proven track record of success.


The CRM Campaign Executive will be responsible for the following:

  • Work closely with agencies to translate CRM campaign requirements into system programming and schedules that deliver campaigns on time and to specification
  • Manage the scheduling, testing and deployment of all customer CRM contact, including but limited to Email, Direct Mail, SMS and Telephone
  • Understand customer segmentation and lifecycle requirements for each stage of the customer journey to support successful development of CRM system specification for campaigns
  • Ensure all communications meet brand guidelines and delivered within set budget and timelines
  • Use data mining and analytical packages to support understanding the customer database
  • Segment customer groups with similar needs and use statistical modelling techniques to determine timing and method of communication to promote products and services
  • Provide customer selection methodology to fulfil campaigns across all channels
  • Maintain and develop customer profiles as required, ensuring they add insight and value


The ideal candidate will have the following:

  • Degree or relevant marketing qualification
  • Previously worked in a CRM role within a related industry
  • Proficient knowledge of appropriate CRM systems

Job Offer

The Hertfordshire based CRM Campaign Executive will receive a salary of £30K circa plus a bonus of 15%.

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