Marketing Manager (on-line bias)
My Client, a successful and well established name within the leisure sector, is looking to recruit an experienced, dynamic Marketing Manager, to take responsibility predominantly for lead generation through enhancing brand presence online.
The successful candidate will drive the Company’s online marketing campaigns and lead website strategy, including website developments. This role is weighted very much towards “on-line marketing” yet does still retain an over-arching responsibility for business print, including brochures and direct mailers, and other needs such as exhibitions, in-house literature, brand protection and Client feedback.
An ideal candidate will be able to demonstrate a proven ability to address a strategy change from organic SEO campaigns, large volume PPC campaigns and affiliate networks with a small amount of re-marketing to attracting higher end users / high value customers and retain business through remarketing techniques and other traditional marketing ideas. You also must display excellent communication skills both written and verbal as well as displaying strong leadership qualities. You must also possess a broad depth of experience and a “hands on” approach to organic SEO. A sound understanding of Google Analytics (affiliate networks), working with budgets, and an analytical mind are key to campaign strategizing and to provide effective reporting to MD level. Experience of working within the leisure and tourism arena, although not essential, would provide a distinct advantage.
In return, my client is offering an annual salary of up to £50,000 p.a. plus an extensive benefits package; including 22 days annual leave with 1 additional day per annum after 2 years’ service capped at 25 days (plus bank holidays), £100 annual sports equipment voucher, Up to 40% off with various sports equipment suppliers, holiday concessions, auto enrolment company pension scheme and a wide ranging reward programme via Perk Box.
This job was originally posted as www.totaljobs.com/job/79180563