CRM / Loyalty Manager

Forsyth Barnes Limited
11 Jan 2018
10 Feb 2018
Contract Type
Full Time
Title: CRM / Loyalty Manager
Industry: Retail
Location: North West
Salary: c.£60,000 + benefits (depending on experience)
Contact: *********************************

Brief Overview:

Forsyth Barnes are currently working with a market leading retailer who operate within a fast paced, exciting and modern environment.

Joining as part of the club's Marketing team and taking the lead on the newly launched Membership Scheme, you will be working closely with a number of senior stakeholder's in the management, development and commercialisation of the new membership scheme.

Membership Manager - Responsibilities:

- Planning and delivering of CRM & Loyalty strategies, ensuring that the plan supports the wider business strategies and is effectively targeted to encourage customer acquisition, retention and loyalty.
- Monitor and maximise customer life cycle strategies, ensuring maximum profitability through customer lifetime value.
- Customer journey mapping, analysing touch points to maximise commercial and customer retention opportunities.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Managing direct communications with customers through digital channels, ensuring that a personalised and seamless experience is delivered through the most appropriate and cost-efficient channel, such as email, SMS, mobile push notifications.
- Working closely with all colleagues within the marketing and customer experience teams to ensure the CRM programme works effectively.
- Work with the Content Manager to deliver the content marketing strategy through the CRM programme to drive engagement with the brand.
- Manage the appointed suppliers to ensure the CRM platform structure and architecture works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
- Develop testing strategies for all aspects of the CRM programme to ensure the most effective and targeted approach for the customer and the content.
- Ensure all data is handled in compliance with the latest Data Protection and Data Processing regulations.

Membership Manager - Skills:

- An ambitious individual with proven Membership/Loyalty experience in Retail.
- Comfortable working in a fast paced, ever changing environment with strong problem-solving abilities.
- A passion for challenging the way things have always been done.
- Ability to handle and influence multiple teams and senior stakeholder's.

If you're interested, please apply by below or get in touch on ********************************* / ************* for an informal conversation.
This job was originally posted as