Head of Public Fundraising

London (Greater)
11 Jan 2018
10 Feb 2018
Contract Type
Full Time
Head of Public Fundraising  Battersea Dogs & Cats Home, London  If you are a high calibre marketing professional with a background in public fundraising, this is an amazing opportunity to take on a rewarding and challenging role as our Head of Public Fundraising.  About Us:  Established in 1860, Battersea Dogs & Cats Home aims to never turn away a dog or cat in need of help, caring for them until their owners or loving new homes can be found, no matter how long it takes. We are champions for, and supporters of, vulnerable dogs and cats, determined to create lasting changes for animals in our society.  As part of a transformational growth strategy, we have invested heavily in new fundraising activities and have increased our income more than tenfold since 2010.  Our fundraising programme has rapidly grown across all areas, and we are now looking for a Head of Public Fundraising to help us continue transforming the lives of animals in our care.  Our Benefits:  - Salary of £57,750 per annum  - Pension scheme  - Life insurance  - Health cash plan, including discounted gym membership  - Childcare vouchers  - Cycle to work scheme  - Season ticket loan  - Discounted pet insurance  - 28 days’ holiday (increasing with service)  It’s an exciting time to work at one of the nation’s most loved and renowned animal charities. You’ll join a talented and award-winning team that is vibrant, ambitious and well-respected and work as part of one of our fastest growing Fundraising Teams.  Public fundraising is an integral part of our new fundraising strategy. As the leader of this fast-paced team, you’ll have the chance to drive our ongoing success by maximising income and loyalty from our individual supporter base, as well as our community and challenge events.  So, if you’re looking for the opportunity to challenge yourself, put your creativity to the test and make your mark with an innovative charity, we would love to hear from you.  Your Role:  As the Head of Public Fundraising, you will lead our Public Fundraising function to achieve all targets (£19.5m gross in 2018) and maximise income in-line with our strategy.  Reporting to the Director of Fundraising, you will manage the development and delivery of our Public Fundraising strategy and contribute to the charity’s overall fundraising strategy.  Specifically, you will:  - Oversee our Supporter Insight, Care & Innovation, Direct Marketing and Community and Challenge Teams  - Achieve all targets and deliver exemplary donor care  - Propose and manage a customer contact strategy utilising research, insight, segmentation and donor profiles  - Enable the collection and management of supporter information on the fundraising database  - Set, manage and monitor the Public Fundraising budget  - Help your team to introduce new products to the Public Fundraising portfolio  About You:  To join us as the Head of Public Fundraising, you’ll need to be committed to the vision, mission and values of Battersea Dogs & Cats Home. Experience of the following is also key:  - Developing and implementing a public fundraising strategy and plan across all channels/products to scale, including direct marketing  - Working in a senior role in a consumer marketing environment  - Developing new products, events or services using customer and/or donor insight  - Database marketing and/or customer segmentation to target customers  - Developing holistic supporter communications strategies to deliver demonstrable income growth  - Strategic planning, budgeting, benchmarking and monitoring performance across multiple channels, products and audiences, including managing eight figure income streams  - Leading and line-managing teams of at least 20  - Managing multiple projects, relationships and deadlines, including major supplier relationships at the highest level  - MS Office, including advanced Excel skills  Ideally, you’ll be a member of a professional body, such as CIM, IOF or IDM. Experience of charity marketing would be beneficial, as would experience of developing mass participation products and events. An understanding of event logistics, planning and H&S would also be an advantage.  Other companies may call this role Head of Public Fundraising, Head of Fundraising, Head of Marketing, Senior Fundraising Manager, Senior Marketing Manager, Senior Marketing Communications Manager, or Head of Fundraising Communications.  The closing date for applications is Sunday the 21st January 2018.  So, if you’re looking to make a positive difference as a Head of Public Fundraising, please apply via the button shown. This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.  Working hours: 35 hours per week