Senior Marketing Manager

11 Jan 2018
10 Feb 2018
Contract Type
Full Time
Job purpose The post holder will take a lead role in developing and delivering multi-channel marketing initiatives for growing commercial service, Scientific Advice (NSA). Using a wide range of marketing techniques and concepts, they will devise new ways of communicating with established and potential customers for NSA. They will work closely with the Scientific Advice team to plan and develop content and materials that explain how the various products and services can benefit customers and the wider healthcare system. The post holder will, use qualitative and quantitative reporting on performance of NSA marketing products and campaigns. They will monitor products and services used across the life sciences industry and healthcare sector to look to improve NSA products and services, identify target markets and developing strategies to communicate with them. Reporting to the Associate Director, Corporate Communications, the marketing manager will help to deliver goal to engage with and support the life sciences industry in developing products that improve health and care. This is a very interesting and creative opportunity in a supportive, learning environment and would suit someone with a strong marketing background within a healthcare or life sciences sectors. The post holder will also act at a senior level, providing briefing for the Board and other senior staff, and may deputise for the Associate Director. Main duties and responsibilities * Establish clear objectives for campaigns and activities to deliver scientific Advice's business plan. * Understand and give consideration to the wider communications and marketing activities, priorities and goals. Align work with the wider communications directorate. * Gain a clear understanding of Scientific Advice's audiences and customers. * Manage budget to make sure spend is prioritized effectively within the agreed amounts. * Create a marketing strategy (including positioning, thought leadership, brand awareness, and lead generation) with tailored activities and a compelling narrative in support of Scientific Advice's business development. * Work with senior managers to develop their understanding of and support for marketing and engagement activities and the implementation of the NICE brand and the work of Scientific Advice. * Ensure activities are planned and coordinated with NICE's communications content plan to support integrated marcoms - multi channel communications including PR, direct marketing, social media, and case studies. * Use insight and evaluation to increase reach and impact of activities and campaigns. Commission and collate audience insight from internal and external sources, to find the best marketing products, channels and formats for each audience, to achieve the Scientific Advice's project goals. * Work with specialist external agencies for content generation, branding, events management as required. In addition to being a strong and confident communicator, able to interact with senior decision-makers, the post holder will have a strong awareness and appreciation of the operating environment in which the business works. They will understand the needs and behaviours of organisations that work with the business. They will be responsible for providing clear and insightful briefing to senior staff and Board members, concise and well-researched input to marketing and communications activities, and appropriate and timely briefing on communications issues as they arise. Management and leadership * Assist the Associate Director on long-term planning and strategic development of marketing and communications activities. Identify opportunities and lead activities to improve NSA's digital communications * Plan, direct and allocate work and monitor programmes to ensure they are delivered on time and in budget * Contribute to budgetary and strategic planning * Set targets and monitor performance and provide quality assurance Undertake any other duties at the request of the line manager which are commensurate with the role, including project work, deputising for the Associate Director, absence cover or new initiatives The post holder will be required to travel to meetings outside of Manchester which may include an overnight stay. They may also be required to spend some time in the London office. ______________________________________________________________ Adecco is acting as an Employment Business in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer