Digital Journey Planner
Digital Journey Planner Location: Edinburgh Permanent Competitive salary plus benefits I am currently recruiting a Digital Journey Planner on behalf of a financial services client based in Edinburgh. You will be responsible for ensuring that the digital journeys of the business are performing. You will work across multiple channels, supporting the channel leads in achieving the desired results from key digital journeys. Working across multiple work streams with a number of stakeholders, you will: * Deliver impactful analysis to illustrate how key journeys are performing using data and insight to influence priorities * Work with channel leads to set performance targets for digital journeys * Scope out solutions, schedule and run a series of webpage A/B & MVT experiments * Implement change which improves conversion and user satisfaction across all audiences and channels Skill Set Required: * Experience in using digital optimisation tools in a commercial environment (VWO and Adobe target an advantage) * Experience in devising, prioritising and running a backlog of optimisation activity within commercial and resource parameters * Passionate about journey paths and user experience * Proven record of delivery - demonstrable uplift in digital journey performance & conversion rate optimisation * Practical experience in agile design & delivery environments * Expert in designing, managing and analysing multiple webpage A/B and multivariate tests in a digital context * Expert in digital journey measurement * Expert in measuring digital journeys and benchmarks for comparison * Dashboard design - expert at visual design for maximum simplicity and impact * Strong understanding of tag management frameworks (e.g. Google Tag Manager) * Excellent verbal and written communication skills, demonstrable at all levels In return you will receive a competitive salary and benefits package. You will also be the first Journey Planner to join the business, so there is fantastic opportunity to progress internally as they grow this area. If you would like to be considered for this position, please attach an up to date CV with your application.