B2B Digital Marketing Account Manager

Halmer Recruit
12 Jan 2018
10 Feb 2018
Contract Type
Full Time
PERM B2B DIGITAL MARKETING ACCOUNT MANAGER - NEAR GUILDFORD - £30K This is an amazing opportunity to join an award winning marketing agency based near Shere, Surrey. This role will involve designing and executing the entire end-to-end B2B marketing strategy for various clients. About the role You will manage campaigns across the B2B Marketing mix; identifying opportunities, testing, learning and scaling the winners. Channels include content, SEO, PPC, events, partnerships, email, social, direct and PR. You will own the reporting and tracking, marketing automation platforms, analytics tools and integration with the sales CRM. You will report directly to the MD, whilst working collaboratively with the marketing team, Head of Sales, and other cross-functional teams to deliver the results. Requirements: 5+ years experience in B2B marketing role A proven playbook for B2B inbound techniques that could be successfully implemented for clients Hands on experience with end-to-end marketing strategy, planning/budgeting, building & executing and measuring ROI Expertise in B2B marketing techniques, particularly digital marketing Experience working closely with a high growth sales team Experience creating and delivering insightful marketing KPI and lead tracking reports using tools such as Hubspot, Marketo, Google Analytics Very comfortable monitoring key performance indicators to evaluate campaign effectiveness