Marketing Manager required for our client based in Gillingham, Kent.
You will need prior experience of running a loyalty programme, managing and, preferably, designing websites and be capable of understanding the complexities of the scheme, working closely with our sales teams. You will be a strategic thinker, able to see the big picture and create the stories to join up our offering, as well as having previous management experience.
Primarily you will be highly analytical with well-developed technical skill, able to quickly interpret web analytics, Qlik and large data sets, to target and segment our customer and prospect base intelligently, focussing on, and driving, purchasing behaviour. Ability to analyse information to demonstrate promotional success, and the impact on the business is vital. Experience of creating successful multichannel digital campaigns across email, web, SMS, app, social, and automated marketing is required.
Other skills include a passion for copywriting, excellent attention to detail, creativity and the ability to hit the ground running. Of course, you will have flawless spelling, grammar, and proofreading skills and the ability to write engagingly for B2B audiences.
This is a fast-paced environment with lots of moving parts in a great marketing team, and you will need to be able to multi-task and juggle lots of different projects simultaneously without compromising on deadlines or accuracy.
The role reports directly to the Marketing Manager.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Work closely with the Marketing Manager the Digital Marketing Manager to agree marketing projects, prioritise them through to a defined time line and give regular and structured feedback. This will include researching opportunities and then driving all aspects of the programmes, through to measuring and reporting the results.
Build strong relationships with our suppliers.
Create and implement a digital marketing strategy.
Create consistent on-brand copy across a wide range of media, including digital, online, catalogues, flyers, emails, web banners, social media, marcomms and internal communications.
Copywrite and produce all content for innovative campaigns to drive traffic, digital prospects and to acquire customers and grow Rewards.
Proven strength in proof reading and the ability to contribute to the creative process.
Manage the budget and report monthly on ROI and lead generation activities.
Manage one part-time Business Solutions Marketing Exec.
Develop an integrated customer loyalty, retention and redemption strategy in support of business priorities, which drives revenue and sales and delivers targeted signups.
Ensure key sales strategies are developed around customer behavioural data using intelligent segmentation and targeting to deliver the right messages to the right people at the right time.
Drive a calendar of activity, communications and promotions through our loyalty program.
Define and monitor agency performance, including feedback evaluation and audits. Monitor their activities to ensure consistent quality and value for money.
Manage partner scheme relationships and monitor the performance, costs and profitability of partner schemes being offered to customers as rewards.
Develop and monitor ongoing KPIs for measuring customer loyalty, engagement, acquisition and spend.
Manage Rewards P&L, budget and points accrual process to strategically direct our sales.