Digital Marketing Manager
Digital Marketing Manager Staffordshire£35-45000
Join a high growth FinTech business in a rapidly evolving market.
There is significant investment in place, advanced proprietary technology, a strong experienced management team and a clear business strategy.
The Marketing Manager will launch this extraordinary new brand to mass market. Targeting retail partners and consumers, to generate business growth.
To create and deliver a marketing plan aligned to defined business growth targets.
- Define and develop the brand: clarify key messages, own brand integrity, the creative, the content and the tone of the brand. Make this suitable for all marketing channels, across both business and consumer audiences.
- Create a plan encompassing the widest array of suitable marketing channels. Adopt growth hacking mindset, encouraging measured experimentation with innovative, cost effective and scalable methods. These may include: content marketing, SEO, social media, affiliate marketing, viral loop style strategies and re-targeting.
- Appoint and manage external agencies where and when appropriate.
- Develop and deliver marketing performance reporting. Return on Investment (ROI), acquisition, conversion, optimisation and retention.
- Ensuring all marketing communications are on brand, of the highest quality and are FCA compliant and meet data protections laws
- Work with colleagues (customer service, HR, finance, sales..) to ensure all communications are on brand and of the highest quality
You will need to bring experience and skills inc:
- Contribution to and delivery of, highly effective digital marketing strategies inc. viral, search, social, blogs, A/B testing…
- A wide knowledge of multiple marketing channels
- B2B and B2C marketing experience
- Branding – involvement in building a brand
- Budget management
- Ideally you will have some experience working within retailing or consumer financial services
This role is for someone with ambition, ideas and the heart to make a big contribution within an entrepreneurial and dynamic business. It is about growing a business fast.
Your attitude and commercial focus are more important than having a long list of experiences or qualifications.
For a confidential discussion please contact
Key points: Digital marketing, growth hacking, start-up, fintech, acquisition, conversion, optimisation, SEO, affiliate marketing, social media, em