Creator and Artist Marketing Manager - 6 month contract

Aquent & Vitamin T
11 Jan 2018
16 Feb 2018
Contract Type
Full Time

Job title: Creator and Artist Marketing Manager

Job length: 6 months

Creators and Artists are the lifeblood of YouTube. Their voices influence culture globally, and their success is critical to ours. The mission of the Creator & Artist Marketing team is to develop, build and deliver campaigns and events that drive creator success on and off the platform, strengthen the ecosystem, build community of their creators via social media and demonstrate the cultural influence of our creators. With that in mind, my client are looking for someone to join their YouTube Marketing team to hit the ground running and provide critical support for Creator & Artist Marketing. Working across marketing campaigns, events and social campaigns, you should have all the above integrated experience to really hit the ground running.

Roles and Responsibilities
* Develop and drive Creator & Artist Insights & Strategy for EMEA, working closely with regional colleagues as part of the virtual global Creator & Artist Marketing team
* Build and drive the EMEA Creator & Artist Marketing plan to acquire, grow and retain Creators in our key markets
* Scaled execution of the plan including guiding country marketers across the region and working with global and xfn colleagues
* Celebrate, support & inspire EMEA Creators and help them feel engaged with and invested in YouTube
* Work closely with the Partnerships teams in EMEA to align strategy and execution of Creator-facing programs including xfn Creator acquisition, growth and retention efforts
* Drive integration between broader content and Consumer Marketing programs
* Architect and execute EMEA Creator Events in collaboration with country Marketing teams
* Support execution of EMEA Top Creator programs

The ideal candidate will be very well organised, an excellent project manager, self-starter who can easily translate strategic thinking into develop executable plans. You should have events, social marketing and digital marketing experience. This role will work closely with global creator marketing teams, local EMEA YouTube teams and Product Marketing teams as well as XFN creator and content teams and partners.

* ­Media marketing professional with an understanding of the digital music sector
* Strong relationship building skills and powers of persuasion
* Budget management experience
* Excellent problem solving and analytical skills with a high degree of analytical rigour
* Demonstrable organisational skills with ability to manage and coordinate projects that span multiple locations
* Solid understanding of the music industry and YouTube's position in it
* Strong organisational, leadership, and proven quantitative & analytical skills
* Strong written and oral communication skills