Online Marketing Executive

Recruiter
Wiggle CRC
Location
Portsmouth
Posted
12 Jan 2018
Closes
10 Feb 2018
Contract Type
Permanent
Hours
Full Time

ob Summary

The aim and purpose of the Role:

The Online Marketing Executive is a key role in driving the growth of Wiggle and Chain Reaction Cycles websites. Working for the top tri sports retailer in Britain, and a major international player, this role will have responsibility for maximising profitability through the growth of sessions, revenue and market share across a variety of channels, including Organic, Paid Search / Shopping, Affiliates, Paid Social and Remarketing.

Dimensions:

  • Team has responsibility for an online budget of £7.5m (approx. 50% of total WiggleCRC marketing spend)
  • Traffic from UK, IE, AU & NZ markets accounts for approx. 65% of total group revenue
  • Working in a direct team of four, and the wider Global Online Marketing team of fourteen, across four regional teams (UK & AU, North America, Europe and Asia)

Responsibilities and Duties

Context:

The Online Marketing Executive reports into the UK & AU Online Marketing Manager and is key in the creation and execution of localised online marketing plans to deliver ambitious growth targets across WiggleCRC websites. This role requires a close working relationship with other Online Marketing teams as well as other internal departments.

Roles and Responsibilities:

  • Execute and develop paid search, affiliate and display campaigns across a number of WiggleCRC markets
  • Create, own and deliver online marketing plans
  • Regular analysis of campaign performance
  • Maximise sales and profitability and grow market share in the tri sports market
  • Close working relationship with WiggleCRC Group Team to ensure latest technologies and best practices are adopted
  • Work with other marketing departments to ensure traffic generating opportunities are maximised
  • Identify opportunities to achieve revenue growth targets
  • Identify new third party partners to increase external visibility of Wiggle content
  • Other work as required by the team

Qualifications and Skills

Personal Specification:

  • Interest in, or knowledge of digital marketing with hands on digital experience an advantage
  • Knowledge or experience in Online Marketing platforms an advantage
  • Retail or e-commerce experience desirable
  • An interest and knowledge in tri-sports are also desirable
  • Be able to work effectively with minimal direction
  • Ability to multi task across a number of channels and projects

KPI’s:

  • Sessions
  • Revenue & profitability
  • New customer acquisition
  • Market growth
  • Cost of sale
  • PPC

Competencies:

  • Analytical skills and ability to interpret data
  • Comfortable with numbers and Microsoft Excel
  • Demonstrate creativity in creating and delivering online marketing plans
  • Ability to make decisions in line with commercial goals of business
  • Attention to detail in recognising campaign and data accuracy
  • Identify and communicate opportunities to shape the future of the business

Sound like a perfect role for you?

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