Online Marketing Executive

Wiggle CRC
12 Jan 2018
10 Feb 2018
Contract Type
Full Time

ob Summary

The aim and purpose of the Role:

The Online Marketing Executive is a key role in driving the growth of Wiggle and Chain Reaction Cycles websites. Working for the top tri sports retailer in Britain, and a major international player, this role will have responsibility for maximising profitability through the growth of sessions, revenue and market share across a variety of channels, including Organic, Paid Search / Shopping, Affiliates, Paid Social and Remarketing.


  • Team has responsibility for an online budget of £7.5m (approx. 50% of total WiggleCRC marketing spend)
  • Traffic from UK, IE, AU & NZ markets accounts for approx. 65% of total group revenue
  • Working in a direct team of four, and the wider Global Online Marketing team of fourteen, across four regional teams (UK & AU, North America, Europe and Asia)

Responsibilities and Duties


The Online Marketing Executive reports into the UK & AU Online Marketing Manager and is key in the creation and execution of localised online marketing plans to deliver ambitious growth targets across WiggleCRC websites. This role requires a close working relationship with other Online Marketing teams as well as other internal departments.

Roles and Responsibilities:

  • Execute and develop paid search, affiliate and display campaigns across a number of WiggleCRC markets
  • Create, own and deliver online marketing plans
  • Regular analysis of campaign performance
  • Maximise sales and profitability and grow market share in the tri sports market
  • Close working relationship with WiggleCRC Group Team to ensure latest technologies and best practices are adopted
  • Work with other marketing departments to ensure traffic generating opportunities are maximised
  • Identify opportunities to achieve revenue growth targets
  • Identify new third party partners to increase external visibility of Wiggle content
  • Other work as required by the team

Qualifications and Skills

Personal Specification:

  • Interest in, or knowledge of digital marketing with hands on digital experience an advantage
  • Knowledge or experience in Online Marketing platforms an advantage
  • Retail or e-commerce experience desirable
  • An interest and knowledge in tri-sports are also desirable
  • Be able to work effectively with minimal direction
  • Ability to multi task across a number of channels and projects


  • Sessions
  • Revenue & profitability
  • New customer acquisition
  • Market growth
  • Cost of sale
  • PPC


  • Analytical skills and ability to interpret data
  • Comfortable with numbers and Microsoft Excel
  • Demonstrate creativity in creating and delivering online marketing plans
  • Ability to make decisions in line with commercial goals of business
  • Attention to detail in recognising campaign and data accuracy
  • Identify and communicate opportunities to shape the future of the business

Sound like a perfect role for you?

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