Trade Marketing Manager

Recruiter
Michael Page Marketing
Location
United Kingdom
Posted
11 Jan 2018
Closes
12 Feb 2018
Contract Type
Permanent
Hours
Full Time

As the Trade Marketing Manager you will be responsible for driving consumer brand awareness across all brands via retail and online trade partners.

Client Details

A well established textile company based in Trafford Park with a number of brands under their name.

Description

As the Trade Marketing Manager you will be:

  • Working with the Brand Sales Director and Product Marketing Manager to create and deliver a trade marketing strategy to meet Sales KPI's
  • Build and execute Key Account Support Marketing plans, including training and staff engagement
  • Liaising with the Brand Marketing Manager to ensure timely and effective communication of revenue driving offers and promotions
  • Creation and delivery of world class exhibition stands, attending and presenting at trade shows and events on behalf of the business
  • Managing and motivating a team of direct reports
  • Lead the Trade Marketing Strategy across a portfolio of brands
  • Support internal and external stakeholders to ensure projects and Sales support activities are completed to specifications and deadlines
  • Lead trade and/or staff promotions as agreed and ensure they remain on brand strategy, managing where appropriate legal requirements and report on effectiveness
  • Partner and build relationships with Sales teams to support own label and Brand initiatives
  • Assist in partnering with local community and internal stakeholders for any local events
  • Manage point of sale/value adds from conception to execution and evaluation, ensuring on brand with consistent brand messaging development as required.
  • Reporting on data and industry trends relating to trade categories

Profile

The successful Trade Marketing Manager will have:

  • A relevant degree or equivalent
  • Good project management skills
  • A collaborative approach
  • The ability to engage and influence stakeholders at all levels

Job Offer

28,000 - 30,000