Senior Paid Social Manager - London

Recruiter
Hanover Recruitment Limited
Location
London (Central)
Posted
11 Jan 2018
Closes
12 Feb 2018
Contract Type
Permanent
Hours
Full Time

We're helping a global online gaming and sports betting group who have millions of players worldwide, find a passionate paid social specialist to come in and take full control of their paid social strategy across global campaigns.

It's a very exciting opportunity for someone who's looking to take the next step, to have full ownership working closely with the content/social media team as well as having all the tools and set-up to support you.

Reporting to the Head of Performance Media, you'll be working in a fun and relaxed office culture for a company which offer fantastic benefits and huge progression opportunities.

What you'll be doing

  • P&L responsibility for Paid Social, taking direct accountability for performance against the CPA, revenue and ROI targets
  • Testing ad sets & creative with regular updates on performance
  • Testing and reporting on the bidding strategies & taking action based on outcomes
  • Deliver weekly/monthly reports with context around performance
  • Keep up to date with the latest trends & exploring their benefits in their activity
  • Regular competitor research
  • Cross department collaboration with the retention & content marketing teams
  • Analyse past trends with the aim of outlining quick wins
  • Provide regular data analysis to assist with optimisation
  • Working with analysts & ad ops internally in order to illustrate the results beyond post click
  • Management of audience creation/segmentation & optimising performance & creative across different audiences

What do I need?

  • Extensive Paid Social experience
  • Hands-on experience of optimising to several different bidding strategies (CPM, CPC)
  • Hands-on experience working with digital infrastructure used to optimise Paid Social (ad server/ attribution modelling)
  • Demonstrable track record of building profitable Social campaigns
  • Experience in advanced segment building strategies using first and third party data
  • Experience in campaign automation using first and third party tools (creation and management)
  • Experience in innovative campaign execution and performance-driven audience creation and nurturing
  • Experience working to set CPA, revenue and ROI targets
  • Highly numerate and interested in working with data to drive decisions
  • Able to come up with new and creative approaches to achieve results
  • Highly competent with Microsoft Excel
  • Experience in algorithmic campaign optimisation using first and third party data - bidding based on event goals

Sound like you? Please apply ASAP as it will move quick.

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