Head of Marketing
Devising strategies to drive online traffic to the company website.
· Tracking conversion rates and making improvements to the website.
· Developing and managing digital marketing campaigns
· Utilising a range of techniques including paid search, SEO and PPC.
· Overseeing the social media strategy for the company.
· Managing online brand and product campaigns to raise brand awareness.
· Managing the redesign of the company website.
· Improving the usability, design, content and conversion of the company website
· Responsibility for planning and budgetary control of all digital marketing
· Evaluating customer research, market conditions and competitor data.
- · Review new technologies and keep the company at the forefront of developments in digital marketing.
This job was originally posted as www.jobsite.co.uk/job/959917237