Digital Marketing Executive

Matched Ltd
12 Jan 2018
13 Feb 2018
Contract Type
Full Time

Digital Marketing Executive, Farnham - £27-30,000

Our client, a manufacturer of personal protective equipment based in Farnham, is seeking a Digital Marketing Executive to join their growing Marketing Department. The successful candidate will deliver effective content for both digital and traditional media in line with the company’s strategic marketing plan, company initiatives and campaigns.

Key Responsibilities of Digital Marketing Executive

  • Create, distribute and measure digital and traditional content to increase media presence, audience numbers and engagement, eg., press releases, blogs / LinkedIn articles
  • SEO and Website Development – responsible for continual improvement of website and other domains - liaising with external contractors where applicable to maximise position / rank and provide analysis and reporting
  • Social Media – co-ordinate and promote social media strategy in order to maximise followers, ‘likes’, back-links, reputation, positive feedback and overall presence. Analyse performance and provide recommendations.
  • Email Marketing – create content for effective email campaigns to support publication schedule and marketing plan
  • Conduct market research on key trends and competitor activities
  • Support new product and service launches through development of material including website updates, SEO, social media, PR, brochures, PowerPoint and other marketing collateral
  • Administration, analysis and updating of CRM database
  • Conduct, co-ordinate and analysis of biennial customer satisfaction survey

Key Skills of Digital Marketing Executive

  • Experience of PR, SEO and email marketing
  • Excellent command of English language and effective writing skills
  • Strong knowledge of major social media and websites required - passion for social media
  • Good time management and planning skills
  • Ability to work well under pressure and meet deadlines
  • Strong attention to detail
  • Experience of Microsoft Word, Excel and PowerPoint, Sage CRM 1000. Proficiency in Adobe Creative design tools: Illustrator, Photoshop
  • Good knowledge of SEO e.g. Google Analytics

Digital Marketing Executive Personal Characteristics & Skills

  • High level of honesty and integrity
  • Self-starter with ability to work independently and take initiative
  • Tenacious in pursuit of personal and common goals
  • Adaptive to change
  • Professional attitude and appearance
  • Willing to travel occasionally both nationally and internationally
  • Highly team oriented

Salary & Benefits

  • £27-30,000
  • Pension
  • Death in Service
  • Subsidised gym membership
  • Parking

If you do not hear from us within 3 days, unfortunately you have not been successful on this occasion