Portfolio Marketing Manager for software solutions

Recruiter
Proactive Technical Recruitment Ltd
Location
Cambridge
Posted
12 Jan 2018
Closes
10 Feb 2018
Contract Type
Permanent
Hours
Full Time
JOB TITLE - Portfolio marketing Manager for Software Solutions LOCATION - Based in Cambridgeshire SALARY - Salary dependant on experience but ranging from £40k to £60k plus AND company benefits. Company - A strong development focus, with over two thirds of our staff in software development roles. We provide industry-leading technology for the process industries, focusing in particular on the oil and petrochemicals sector. They are committed to maintaining and building there technology lead making significant investments into research and development each year. Job Description: You will be responsible for marketing and positioning of our fast-growing unified supply chain management offering. You will be expected to be the evangelist for the supply chain offering and the customer value it delivers in both Oil & Gas (O&G) and Metals, Minerals & Mining (MMM) industries. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new product launches. Responsibilities: * Together with the product team, educate both internal and external stakeholders about our unified supply chain management portfolio and its value proposition. * Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, etc.) to articulate the benefits of our products. * Use SEO strategies and tactics including the use of keywords to drive organic traffic to our digital content and creating inbound links, as well as monitoring how to improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions. * Speak and present both internally and externally (to customers, prospects, analysts, press/media, etc.) to articulate the value proposition of our products. * Measure and optimize the buyer journey as it relates to product feature adoption and usage. * Develop resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.). * Blog on an ongoing basis to support and promote our offerings and to attract site visitors through search, social media, and email subscribers. * Grow our subscriber base by providing regular, helpful content that's aligned with their needs and interests For more information regarding the Portfolio Marketing Manager for Software Solutions please contact Ben Williams on (Apply online only) or email me direct at (url removed) or apply below Proactive Technical Recruitment is committed to equality in the workplace and is an equal opportunity employer. Proactive Technical Recruitment is acting as an Employment Business in relation to this vacancy