Product Marketing Manager - Accountancy
Our client is a multi-national company specialising in software solutions with prestigious UK headquarters in central London. They are now seeking a Product Marketing Manager to join their growing UK segment marketing team and report to their Senior Marketing Manager.
·Lead go-to-market campaigns for all upcoming releases and partner closely with the global product and product marketing teams
·Drive the 'matchmaking’ marketing initiative in the UK to connect small businesses with accountants
·Optimize the end-to-end accountant web experience to improve accountant sign-up conversion. Partner with large accountant firms (top 100 in the UK)
- Proven experience in a Product Marketing environment
·Strong strategic thinker with experience developing and executing go-to-market strategies cross-functionally
·Experience creating and executing high-impact multi-channel marketing campaigns across digital and offline channels (advertising, web, mobile, email, in-product, etc.)
·Able to use customer insights to improve end-to-end experiences
·Identifies big insights by synthesizing inputs from multiple data sources to unlock growth opportunities; develops business cases and activation plans to support.
·Good software skills such as CRM/CMS, Salesforce, Eloqua, UX/UI
International company with growing marketing department.
Long contract with likely extension or even permanent employment after 6 months.
Casual dress code.
This job was originally posted as www.totaljobs.com/job/78799430