Serata Search Ltd
12 Jan 2018
12 Feb 2018
Contract Type
Full Time
SENIOR DIGITAL PR STRATEGIST UP TO 35K BASIC, PLUS FREE PARKING, SUPERB OPPORTUNITIES FOR PROGRESSION HARROGATE Our client is a one of the top Marketing in agencies in the UK, and also one of the fastest growing Digital Marketing agencies, with an impressive track record spanning over the last 15 years. With an extensive team of experts in SEO, Paid Search, CRO, Digital PR and Content Marketing, this is a superb company in which to develop your skills and career. Offering a great environment with lots of rewards, incentives, training, socials and more, they have to be one of the best places to work. We are looking for someone who has a good amount of Digital PR experience and is ready to take that next step. The role involves planning and managing the client’s content marketing strategy and campaigns to achieve the best results for the clients. As part of this client-facing role you will be reporting directly to clients and account managers on each online campaign and outreach strategy. Main Responsibilities • Proposing and project managing multiple creative campaigns; from formulating the initial concept to implementing the strategy and reporting back on results. • Producing link-earning opportunities for clients by developing strategies that are designed to generate natural off-site coverage. • Delivering engaging and innovative content ideas for a diverse range of clients. • Providing ongoing creative consultancy to clients to market their brand innovatively and assist in meeting their SEO KPIs. • Building relationships with influential bloggers, website owners, journalists and other valuable contacts to increase client’s online visibility. • Aligning projects with the client’s in-house brand communications and PR activities to develop an integrated marketing campaign. • Recognising and initiating new opportunities to secure online media activity. • Keeping up to date with new trends in the ever-changing industry of digital marketing. • Organising content writers, brainstorming sessions and liaising accordingly with the technical team, sales team and senior management. • Delivering content, documentation or other marketing activity within budget, deadlines and in line with individual targets. • Developing robust KPIs for reporting on content marketing strategies. • Taking an active role in presenting content marketing strategies to current and potential new clients. • Working with social media to increase reach and brand awareness both organic and paid. Main Skills • Involvement in a similar role with at least 2 years’ experience delivering PR/ Creative Campaigns • Ideally possess a related degree such as Marketing or PR • Worked within an agency environment ideally • Experience of presenting campaigns to clients • Proficient in using Microsoft Office. • Good IT skills. • An understanding of new tactics and approaches in SEO and marketing. • The ability to show knowledge and application of digital PR techniques. • Knowledge of Google analytics and other tools to report campaign results and monitor successes. “Serata Search are operating as an employment agency