Europe Online Marketing Manager

Wiggle CRC
11 Jan 2018
16 Feb 2018
Contract Type
Full Time

Job Summary

The aim and purpose of the Role:

The Europe Online Marketing Manager has overall responsibility for all European markets across Wiggle and Chain Reaction websites. Working for the top tri sports retailer in Britain and major international player, this role report to the Global Online Marketing Manager and is responsible for setting the strategy, leading innovation and managing a team to maximise profitability and drive new customer acquisition through the growth of sessions and revenue across Europe.


  • Responsible for an online budget of £3.4m (approx. 30% of total WiggleCRC marketing spend)
  • Own traffic and revenue targets from DE, ES, FR, SE and ROE markets, which accounts for approx. 25% of total group revenue
  • Leading a team of four and working as part of the wider Global Online Marketing team of fourteen across four regional marketing teams (UK & AU, North America, Europe and Asia)


Working across the Wiggle and Chain Reaction websites, the Europe Online Marketing Manager reports into the Global Online Marketing Manager to create, develop and own the overall online marketing strategy across core European markets as well as day to day responsibility for ROE markets. This role requires management and development of four direct reports as well as a close working relationship with other Regional Online Marketing Managers and other internal departments.

Responsibilities and Duties

Roles and Responsibilities:

  • Own the strategy across all channels for WiggleCRC’s European markets
  • Responsible for the budget and KPI targets across Paid Search, Remarketing, Affiliates, Display and other channels as appropriate
  • Manage and lead a team of four direct reports to improve knowledge, skills & performance
  • Maximise sales and profitability across European markets
  • Identify opportunities across all digital channels to achieve revenue growth targets and drive new customer acquisition
  • Grow market share in relevant tri sports markets
  • Overall responsibility for territory campaigns
  • Execution and evaluation of campaigns across ROE markets
  • Create business cases for new opportunities and engage key stakeholders
  • Work closely with Country Managers and Translators to ensure maximisation of traffic generating opportunities
  • Close working relationship with WiggleCRC Group Team to ensure latest technologies and best practices are adopted
  • Create and refine bidding strategy in accordance with Group Paid Media Manager
  • Regular analysis of campaign performance against targets and report back to the team / wider business
  • Other work as required by the team

Qualifications and Skills

Personal Specification:

  • 5+ years online marketing experience required, working in a multi site enterprise role an advantage
  • Having European language skills is an advantage
  • Experience of managing online marketing teams (across non centralised teams an advantage)
  • Has worked across multiple online channels
  • Experience of managing large budgets across different channels
  • Has demonstrated history of improving direct reports
  • Ability to work on and deliver a number of projects
  • Retail or e-commerce experience desirable
  • An interest and knowledge in tri-sports are also desirable
  • Be able to work effectively with minimal direction


  • Sessions
  • Revenue & profitability
  • New customer acquisition
  • Market growth
  • Cost of sale
  • Cost per session
  • Cost per acquisition


  • Co-ordinate, lead and improve a team of direct reports
  • Excellent analytical skills and commercial acumen
  • Ability to analyse campaign performance data and report back (sometimes to a non technical audience)
  • Confidence in reporting analysis and opportunities to Senior Management
  • Identify and communicate trends, challenges and opportunities to shape the future of the business
  • Ability to educate team on digital best practises
  • Demonstrate creativity in creating and delivering online marketing plans
  • Ability to make decisions in line with commercial goals of business
  • Attention to detail in recognising campaign and data accuracy

Sound like a perfect role for you? Fantastic!

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