Direct Marketing Manager (Retention)

Recruiter
JV Recruitment Ltd
Location
Leeds
Posted
11 Jan 2018
Closes
10 Feb 2018
Contract Type
Permanent
Hours
Full Time
Our client is a leading home shopping business and they have a new requirement for an experienced marketer to lead and grow their most successful brand. You will responsible for shaping, driving, developing and executing customer relationship marketing activities for their core customer. You will be responsible for the costs and sales of these campaigns, driving both file and demand growth. To deliver all agreed seasonal and 3 year targets.

Responsibilities

- Develop the 3 year marketing plan and commercial objects for the brand and business.
- Further development of the brand from a channel and product-proposition perspective.
- Responsible for the acquisition and retention strategy.
- Ensure clarity of marketing messages across all channels.
- Manage, mentor and develop the team leading from the front.

Requirements
- Proven experience in a direct marketing environment.
- Retention/CRM experience
- Ability to analyse and make recommendations
- Strong team and budget management experience.
This job was originally posted as www.jobsite.co.uk/job/959917730