eCommerce Product Content Executive

Outdoor And Cycle Concepts Ltd
11 Jan 2018
10 Feb 2018
Contract Type
Full Time

eCommerce Product Content Executive

Location: Guildford

Reporting to: eCommerce Product Content Manager

Main purpose of the role:

To contribute to the objective of getting products listed on the Cycle Surgery and Runners Need websites (with ad hoc work for Snow+Rock), with an appropriate level of content to aid the user?s buying decision. This will primarily be achieved through:

  • Creating highly effective, original and targeted product copy for clothing, bikes, accessories and equipment, maintaining core brand values.
  • Sourcing, cropping and uploading images and video for individual products.

Key responsibilities:

  • Be the main product content executive in the team responsible for writing detailed bike descriptions.
  • Write and edit product descriptions and any other copy that may appear on product pages.
  • Source, crop and use basic Photoshop editing to process product images for the website.
  • Demonstrate a thorough understanding of the target audience, maintaining the editorial style and ?tone of voice? for each brand.
  • Ability to work quickly, accurately and prioritise activities to meet tight deadlines.
  • Work with and regularly report back to the Ecommerce Product Content Manager to ensure all products have the required level of content to support the online sales and conversion expectations.
  • Assist in video creation and creative planning for product pages when necessary.
  • Track results of product page based campaigns on Google Analytics (training given).
  • Use attention to detail to identify and correct errors, and ensure consistency across products.
  • Proactively work with Buying & Merchandising and brand representatives to get any product information required.
  • Work with Customer Service to amend and switch off any products with errors.
  • Support the eCommerce team with other content requirements and other tasks on an ad hoc basis to meet team objectives.
  • Adhere at all times to the schedules and processes that are required to maintain an efficient department

Works with:

  • Colleagues within the Product Content team and wider eCommerce team
  • Buying & Merchandising, to obtain further information and advice about products and campaigns
  • Partner brands, to ensure we have sufficient product content information
  • Colleagues at Cotswold Outdoor, to share experiences and responsibility where required

Key Performance Indicators:

  • Increased product page conversion rate
  • Increased campaign consumer interaction
  • Increased video views

Knowledge/skills required:

  • Good knowledge of bikes (including mountain, road and urban/folding) and bike components
  • Proven online copywriting skills, with a basic understanding of SEO
  • Basic Photoshop skills
  • Experience using a Content Management System (CMS)
  • Educated to degree level

Behaviours and competencies:

  • Excellent knowledge and experience using the English language for creative and technical writing
  • Experience proof reading to identify and correct spelling and grammar errors; and suggest copy structure improvements
  • Demonstrable outdoor and sport industry product knowledge in order to write detailed technical product descriptions and suggest other product content improvements
  • A high level of attention to detail
  • Proven time management skills
  • Good communication and ability to work closely with various stakeholders
  • ?Ideas person? who will contribute to brainstorming creative ideas to improve product pages
  • Positive, enthusiastic attitude

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