Marketing Manager (Associate)

Sparks Careers Morgan McKinley
London (Greater)
11 Jan 2018
10 Feb 2018
Contract Type
Full Time
Marketing Manager (Associate)

A multinational law firm based in Central London is currently looking to recruit a Marketing Manager (Associate) for their London office. My client is looking for between 3 - 4 years of previous marketing experience in the Legal industry specifically. Salary between; £40,000 - £45,000 per annum plus benefits.

As a Marketing Manager (Associate) working in a team of 4 people you will be responsible for three key areas; Brand, External Marketing and Communications. Your responsibilities will include:

* Marketing planning and execution, working across a number of areas including; content, design, research and analysis
* Generating copy and other content for communication channels
* Measuring the effectiveness of key marketing initiatives
* Exploiting and aligning the Firm's marketing channels to deliver integrated marketing campaigns
* Producing new ideas for future marketing initiatives
* Increasing the value and impact from effective use of digital marketing and social media channels in campaign delivery
* Ensuring communications and campaigns are client centric
* Leading specific streams of brand activity, particularly substantial areas where the skills required include strong project management/content awareness/design understanding/marketing mix (for instance, as we develop our global employer branding and update our pitch templates)
* Provide, commission and review copy writing, using your editorial skills to help develop compelling external communications
* Present summaries of the firm's directories performance that can fold into pitches and capability statements
* Support in the production of marketing management reports, reporting ROI to the firm's senior leadership team
* Liaise and build relationships with colleagues across the firm to support the development of the quality and consistency of our global directories process
* Liaise and build relationships with sub-editors at the legal directories, understanding what they are looking for, how well the business is addressing their research requests, and picking up issues
* Offering colleagues support and guidance on delivery of marketing campaigns

Morgan McKinley is acting as an Employment Agency in relation to this vacancy.

Please note that any references to salary or pay rates in this advertisement and in the salary refinement section are indicative only and should only be used as a guide.
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