SEO Executive

Golden Tours Limited
London (Greater)
11 Jan 2018
14 Feb 2018
Contract Type
Full Time
Role overview:

We are looking for a talented SEO Executive to ensure that our organic performance is as high as possible. You will have experience in both the technical and non-technical sides of SEO. You will have an eye for targeting the most relevant search terms for our business and ensure that we are building the highest quality links, with valuable partners. You will also be able to spot an opportunity and quickly act upon it.

You will ‘own’ our SEO strategy and ensure that the strategy is always up-to-date. You will be responsible for maximising click through rates and reporting on the results. You will be aware of what our competitors are targeting, and bring our online channels the best quality traffic. You will build campaigns and ensure that any changes are made to maximize performance. You will also have an input into the way in which the onsite content is written and work closely with our PPC team.

You’ll be able to put your own stamp on your work, and have the responsibility of selecting the SEO priorities. You must have good knowledge of Google Analytics, Search Console and the latest tools used for measuring performance, as well as keeping up-to-date with the latest developments. You will be a key member of our Digital team.

Role Responsibilities;

·Keyword Analysis

·Website Optimization and Site Analysis (title tags, meta descriptions, etc.)

·Website Audits and Log Files Analysis

·Link monitoring and Outreach Campaigns

·Competitive Analysis

·Identify and Implement new Revenue Driving Opportunities

·Suggest and Implement Technical Improvements

·Work with PPC team to Identify new/most Valuable Search Terms to Target

·Identifying Conversion Rate Improvement Opportunities

·Measure Performance

Essential Criteria

·Fluent written and spoken English is essential

·Experience working in a similar role with hands on experience managing SEO campaigns (for at least 18 months)

·Excellent knowledge of Google Analytics, Search Console and other top SEO tools

·Full understanding of link building and all elements associated with running a top performing SEO program

·Strong Technical SEO skills

·Experience with mobile first implementation

·Be highly analytical and capable at sifting through data and clearly diagnose appropriate strategies

·Good understanding of HTML, Java, CSS

·Knowledge of how website design and structure influence SEO

·Good understanding of other digital marketing channels, especially Social Media

·Good understanding of content writing and PPC marketing

·Impeccable attention to detail with the ability to spot any gaps in our SEO campaigns

·Proactive and professional attitude to work and learning

·Well organized with a 'can do' attitude and able to work in a fast-paced environment

·A team player

Preferable Criteria

·Travel industry experience

Hours of Work and Location

Our working hours are Monday to Friday 9am to 5pm. The role is based in Cromwell Road


Between £23,500 and £25,500 per annum (depending on experience)

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