Chief Marketing Officer

Forsyth Barnes
11 Jan 2018
10 Feb 2018
Contract Type
Full Time

Title: Chief Marketing Officer

Location: West Yorkshire

Industry: Retail

Salary: £100,000 - £120,000 + Benefits (Including Share Options)

Brief Overview:

Forsyth Barnes are currently working with a very exciting organisation based in West Yorkshire who are seeking a CMO. The business are going through a large transition and are looking to take a new brand to market across the UK and Internationally through multi-channel marketing techniques . You will be responsible for taking ownership of the brand delivery and brand promotion across the business and implement a detailed marketing strategy to take this brand to market.

This is a great opportunity for someone who has previous experience taking a well-known brand to market from scratch and is looking for a new challenge in a fast paced environment.

CMO - Responsibilities:

  • Establish from the ground up all aspects of marketing: online and offline
  • Work alongside company founders to deliver aggressive customer acquisition and revenue targets
  • Align sales, marketing, and product activities to drive acquisition and retention
  • Manage retention activities to increase customer engagement and loyalty
  • Oversee and own all sales & marketing analytics to inform marketing, segmentation, and product strategy
  • Manage the marketing budget and key marketing KPIs
  • Design strategic marketing plans and budgets that align with growth objectives
  • Provide guidance and ideas to organize effective marketing events
  • Produce reports and metrics to monitor results

CMO ? Requirements:

  • Experience taking and building a well-established brand from scratch
  • UK and international exposure
  • Previous experience in a CMO or other Senior marketing position
  • Exceptional leader with strong verbal and written communication and interpersonal skills

If you?re interested, please apply by emailing me with a copy of your most up to date CV, your current availability and salary expectations

This job was originally posted as