Email Marketing Executive

Recruiter
KMP Recruitment
Location
Manchester
Salary
24000.0000
Posted
08 Feb 2017
Closes
08 Mar 2017
Contract Type
Permanent
Hours
Full Time

We are working closely with an established provider of support services, marketing & software development that specialises in supporting clients from the online gaming/casino sector. The group has grown year on year and has established itself as a leader in its field, winning awards from its peers during every year of operation.

The email channel is a key growth generator for our customer base, revenue, engagement & customer retention targets, not to mention a huge driver in terms of customer experience and onboarding. We are looking for a creative & analytical mind, who thrives on learning & improving, taking pride in their work and contributions to the team.

The opportunity to learn, develop and grow your career is tremendous, as well as having a high impact on our customers and as a direct result, our business. Do you have what it takes to turn our email marketing program into one that functions, scales and engages with a vast number of users for years to come?

Responsibilities:

  • To deliver on customer retention targets through the co-creation of strategies, development & deployment of campaigns to the correct customer segments, while ensuring the content is both relevant and engaging.
  • To work with the design team and Senior Email Marketer to create new templates that improve engagement, brand interaction and customer loyalty.

Key Activities:

  • Develop and execute an engagement plan for our English speaking markets
  • Ensure that all email communication conforms with brand and business requirements
  • Utilise A/B testing to ensure continuous improvements in performance are made
  • Implement consistent branding across all email communication
  • Monitor and report on competitor activity
  • Utilise email to increase multi-channel customer adaptation

Required Skills & Experience:

  • In depth working knowledge of ESPs such as Adestra, Mailchimp, Responsys or Emarsys
  • Proven knowledge of segmentation, analysis and customer targeting
  • Understanding of HTML
  • Ability to work with other skillsets efficiently
  • Good data analysis skills, to spot trends and devise strategies
  • Ability to multitask while remaining proactive and organised in order to meet with deadlines
  • Experience of B2C email marketing campaign production
  • Excellent copywriting capabilities
  • Research and implement email best practice
  • Good understanding of Excel