CRM Marketing Manager - Luxury Fashion Brand - London

Recruiter
JBC Connect
Location
London (Greater)
Posted
11 Jan 2018
Closes
10 Feb 2018
Contract Type
Permanent
Hours
Full Time
Amazing opportunity working for an international, exclusive Luxury Brand.

Reporting to the Head of Marketing - this role will encompass a broad range of projects across the marketing, PR and ecommerce teams, and include (but not be limited to) the following:

Email

-Develop the templates to continuously keep on top of new trends in email marketing + improve key metrics

-Manage the end to end email process, from concept to post-send reporting

-Report key metrics / success / opportunity on a weekly basis to senior management and proactively make changes based on learnings

-Work closely with the graphic designer (briefing, workload, review)

-Work with Head of Ecommerce and Head of Marketing (+US) to significantly grow all databases with relevant and engaged users

-Own the global email calendar and ensure it’s up to date

-Constantly look for opportunities to expand on automation and customer programmes

-Own the customer database - effectively split address books based on RFM plus engagement

Affiliates & Marketplaces

-Look to expand partnerships with key affiliates

-Manage the upload of marketing materials, brand information / induction to new partners

-Work to set attractive commissions with Head of Ecommerce

-Grow the list of affiliate partners at a rate agreed with H/O Ecom + H/O Comms

CRM

-Work with Head of Ecommerce and Head of Marketing to implement the CRM strategy globally

-Manage the database day to day

-Establish regular reporting to senior management

-Discover trade driving uses for SCV data across all channels

-Look for customer acquisition opportunities

The company offer an excellent salary / benefit package and the chance to grow your career within this internationally recognised Brand



This job was originally posted as www.totaljobs.com/job/78976821