Customer Analyst (Marketing)

Recruiter
Cirro People Ltd
Location
London (Greater)
Posted
11 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time
Customer Analyst
At our client, and iconic brand, we know that the best way to provide a great service for customers is to evolve our business and adapt to their changing needs. So, we’re improving our online and in store experience for customers, as well as our products and services, because we know that our customers never stop changing, so neither will we.
As a Customer Analyst you will within the insurance business and the role will involve:

  • To undertake regular analysis of marketing campaign performance, providing insight and recommendations to the Customer Marketing team on areas for testing and improvement.
  • Lead the development of customer propensity modelling to ensure ongoing improved effectiveness of marketing activity and create effective customer targeting strategies and output customer selections.
  • Manage the implementation of business rules aligned to the agreed customer contact strategy.
  • Manage external agencies to ensure ongoing data integrity and compliance with all necessary regulation and implement data processes and controls as required in line with best practice.
As a Customer Analyst your experience will include:

    Confident user of SAS, SQL and Excel.Working knowledge of Adobe Analytics, Google Analytics and Salesforce (desirable, not essential). Strong previous experience in an analytical related role.A background in campaign/marketing analytics is preferable.Exceptional communication skills with the ability to present to senior stakeholders and provide recommendations and new strategies
This is a uniquely exciting and challenging time – we’re shaping the future of an iconic business with over 300 years history, and creating a business we can all be proud of. And we do this by living our values: Care, Challenge, Commit. We care by always thinking customer. We strive to make things ever better through honest challenge. We commit to decisive delivery. We are looking for people who have the passion, drive and dedication to make this happen.

On offer is a salary up to c35k, bonus and benefits.


This job was originally posted as www.totaljobs.com/job/79130304