Marketing Manager - 6 Month FTC

Recruiter
AMBRIDGE HARRIS ASSOCIATES
Location
Dorset
Posted
11 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time

Marketing Manager - 6 Month Fixed Term Contract

Dorset (commutable from Poole, Wimborne, Blandford, Wareham, Dorchester, Weymouth)

Salary: £60,000 - £65,000 per annum



My client is looking to recruit a Marketing Manager for their offices based in Dorset. As a core member of the marketing team, and the guardian of the brand, this role is responsible for developing and growing brand sales, equity and long-term profitability. The role holder will work closely with the Head of Marketing to set the strategic brand direction and then lead the brand team in all aspects of the branded business from the implementation of the brand plan, monitoring performance, measuring effectiveness and course correcting where required. A significant part of the role requires building and developing the marketing and business skills of the brand team.



Tasks:



The key responsibilities over the next 6 months would largely be to implement the 2018 Brand Plan working closely with the consumer marketing team, agency partners and the Off Trade sales team for customer marketing:


  • Oversee the roll-out of the brand re-launch
  • Develop and oversee the implementation of the communications strategy i.e. strategy, big idea, look & feel, tone of voice, etc. with the brand's communications agency
  • Oversee the development of a new branded website
  • On-boarding new PR agency and developing and implementing an annual PR plan
  • On-boarding new Experiential agency and developing and implementing an activation plan for local events over the Summer
  • Implementing the On Trade (H&W pubs) activation plan (roll-out of seasonal and limited edition ales, 2 x integrated marketing plans)
  • Supporting the Off Trade sales team with customer marketing activity
  • Arranging an Innovation Pipeline Workshop with key stakeholders
  • Team management and development (2 reports - ABM & BM)





Due to the high volume of applications we receive it is not always possible to respond to unsuccessful applicants. Therefore if we have not responded to your application within five days please note that on this occasion your application has not been successful





Ambridge Harris is committed to equal opportunity and diversity. Ambridge Harris will not discriminate on unlawful grounds.





This job was originally posted as www.totaljobs.com/job/79014590