CRM Manager

Tagged Resources
United Kingdom
11 Jan 2018
09 Feb 2018
Contract Type
Full Time
The Company:

Our client are seeking a CRM Manager to help with the continued implementation of an extensive CRM marketing plan and is an exciting opportunity for a confident marketer working in a fast-paced environment within the CRM team.

The Role:

  • Reporting to and supporting the Head of Customer Retention.
  • Focus on delivering key areas of the CRM marketing and communications plan against agreed metrics and budgets.
  • Ensure that the CRM channel achieves the projects and set KPI targets identified.
  • Data feeds and set up via IT and ESP, optimising with new programmes.
  • Provide extensive CRM campaign reporting to improve content, frequency and segmentation.
  • Monitor CRM industry innovations and best practice to continually improve the CRM programme.
  • Manage data feeds and set up via IT and ESP, optimising with new programmes.
  • Manage the CRM Executive to ensure all campaigns are built, approved, proofed and executed correctly, and to ensure CRM KPI’s are driven through all relevant channels.
  • Work closely with the ESP on the behavioural/lifecycle communications through email and SMS to continually improve and review the automated communications to customers, along with identifying new campaign opportunities.
  • Manage ESP to ensure optimum service delivery.
Skills Required:

  • Minimum of 3 – 4 years CRM marketing experience preferably from a retail background with good commercial awareness.
  • An Ecommerce retail background e.g. Tesco / Arcadia would be advantageous.
  • Strong practical knowledge about general CRM/ email marketing principles and technical knowledge regarding data set up with an ESP.
  • Data driven and understanding interpretation of campaign data.
  • Excellent attention to detail is essential.
  • Experience with an email service provider tool is ESSENTIAL.
  • Must be commercial, good numerical and analytic skills and the ability to analyse extensive data and commercially evaluate activity and complete results reports.
  • A good understanding of general marketing principles and channels with a focus on customer communications through digital communications channels.
We regret that due to the volume of applications, only suitable candidates will be contacted.

Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role please look at our website or follow us on social networking sites. All are updated on a daily basis.
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