Customer Marketing Manager

Cirro People Ltd
London (Greater)
11 Jan 2018
09 Feb 2018
Contract Type
Full Time
Customer Marketing Manager
Well known and established brand in financial services is recruiting a customer marketing manager to work in the general insurance business and be responsible for the definition and implementation of the customer marketing strategy for the insurance products. Financial Services experience desirable but not essential, this is a good opportunity to move into financial services. As a Customer Marketing Manager the role will include:

    Create a new customer marketing strategy for Insurance products aimed at increasing cross-sell, upsell and retention.Build a new contact strategy for the business to improve the process for customer leads generated by branches. Implement a programme of test and learn across all channels including email, SMS and outbound aimed at increasing efficiency and improving conversion/value. Actively manage the CRM solution (Salesforce) including the in-house delivery of campaigns and reporting. Work with the insurance business unit to create customer centric propositions which deliver increased value for both the business and customers. Manage a range of internal stakeholders to improve the integration between insurance and other products. Manage external agencies to ensure high quality delivery of creative and technical solutions. Segment the customer database and identify most valuable customers and create a targeted strategy to build long-term relationships. Regularly provide reporting to a range of stakeholders.Manage a small team of campaign managers and customer analysts.
Your experience will include:

  • Have a good working knowledge of Salesforce CRM.
  • Have undertaken a customer marketing role in a financial services, insurance or other relevant industry.
  • Be commercially and customer driven.
  • Be able to understand data and be analytically minded.
    Have a track record of implementing successful cross-sell, upsell and retention activities both at a hands on and strategic level.
  • This is a uniquely exciting and challenging time – we’re shaping the future of an iconic business with over 300 years history, and creating a business we can all be proud of. And we do this by living our values: Care, Challenge, Commit. We care by always thinking customer. We strive to make things ever better through honest challenge. We commit to decisive delivery. We are looking for people who have the passion, drive and dedication to make this happen.

    On offer is a salary up to c60k, car allowance, bonus c20% and benefits.

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