Global CRM Manager - InvestmentTech

Recruiter
Intelligent People
Location
London (Greater)
Posted
11 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time
Global CRM Manager / Customer Marketing Manager / Digital Marketing Manager
Central London, £40-45k, benefits

Working for a sophisticated investment tech solution with 100 staff across London, New York and Europe, the Global CRM Manager / Customer Marketing Manager / Digital Marketing Manager role involves building out a new CRM capability to engage, convert and optimise value from existing customers and also working across new acquisition activity across digital channels. The role reports to the CMO but will have significant exposure to the Exec team.

The Global CRM Manager / Customer Marketing Manager / Digital Marketing Manager will:

-meet or exceed monthly ROI targets through constant campaign improvement and multi-channel optimisation
-build email campaigns using campaign tools, including data selection, with continuous evaluation and optimisation
-manage agencies and suppliers on a day-to-day basis to ensure on-time and on-budget delivery against targets
-deliver weekly reporting of campaign effectiveness against budgets and targets
-identify, test and scale new opportunities for growth through a clear analysis of client behaviour and engagement
-work closely with colleagues across the business to refine customer targeting and segmentation and deliver insight on customer behaviour
-drive efficiency and productivity across all digital channels

Candidates for the Global CRM Manager / Customer Marketing Manager / Digital Marketing Manager role must have:
-good experience in a CRM, Lifecycle marketing, customer marketing, Email Marketing, digital marketing role or similar.
-ideally experience in a regulated environment (not essential), such as investments, banking, fintech, insurance, FX, gaming or similar. Other sectors such as travel, holidays, airlines, eCommerce, Media, Entertainment, ticketing, etc will be considered.
-experience segmenting customer data and delivering targeted campaigns to different segments
-experience working with and managing agencies and suppliers
-experience of marketing automation
-strong stakeholder management experience
-This role may suit someone stepping up from CRM Exec / Marketing Exec level or with experience agency side.

Intelligent People is a specialist CRM Manager recruitment agency.

This job was originally posted as www.totaljobs.com/job/79139081