Product Executive

Recruiter
Michael Page Marketing
Location
Guildford
Posted
11 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time

The Product Executive will make an active contribution to the overall marketing strategy driving acquisition and results. Working closely with the Product Manager to deliver agreed KPIs through meaningful marketing activity.

Client Details

My client is one of the UK's longest established specialist education providers. They have been successfully teaching students since 1876 with a reputation that precedes them. Now with 10 locations across 7 cities and boasting a TEF Gold award, there are plans to continue to grow and succeed in the Market.

Description

The successful Product Executive will be responsible for:

  • Assisting the delivery of the product marketing plans
  • Working with recruitment teams to help deliver agreed KPI's
  • Running activities to span all online / offline including e-mail, social media, SEO, PPC, online display and print where relevant
  • Implementing e-mail prospect and conversion campaigns using marketing automation software
  • Copywriting with the assistance of the Brand & Content Team
  • Working with internal stakeholders to ensure the core product communication elements are up to date and relevant
  • Contributing to the analysis and reporting of marketing campaigns
  • Making recommendations for optimisation where required
  • Developing and maintaining an understanding of products on offer
  • Supporting the customer experience, improving the customer journey and ensuring all touch points with customers is in line with this and our brand promise
  • Producing creative briefs for the Brand & Content Team
  • Developing innovative, customer-driven propositions
  • Increasing brand awareness and reputation
  • Developing innovative content for campaigns and manage corporate communications across print, on and offline and social media
  • Briefing the Brand & Content Team, Media Agency and Group Marketing Teams to schedule social media communications and advertising campaigns
  • Assist the Product Manager with the production of monthly marketing reports.

Profile

The successful applicant must have:

  • A Degree
  • Marketing Experience both on and offline
  • Both creative and analytical skills
  • Knowledge of CRM
  • Excellent communication skills
  • Experience using email software (desirable)

Job Offer

Up to £26,000 + 30 days holiday and other benefits


This job was originally posted as www.totaljobs.com/job/79070862