Shopper & Category Marketing Executive

Vertical Advantage Ltd
11 Jan 2018
09 Feb 2018
Contract Type
Full Time

Shopper & Category Marketing Executive


This renowned and leading wine business is now looking to expand its Shopper & Category Marketing team.

The Role:

  • Develop insight based rationale to enable sell-in of NPD and initiatives
  • Provide category assistance to key retail customers relating to range, merchandising, NPD and promotional analysis.
  • Develop relationships with activation agencies
  • Develop category tools that enable a better understanding of the category
  • Continually monitor performance of the brands and competitor brands across the category

The Person:

  • Experienced with external data sources such as Nielsen, IRI, Kantar Worldpanel, Dunnhumby, Self-Serve
  • Able to manipulate data to achieve actionable insights to improve category and brand performance
  • Excellent Excel and presentation skills
  • A passion for shopper marketing

This would be a great opportunity for a Client Executive/Manager working for an Insights Agency, and keen to make the switch to a client-side role, or alternatively someone currently in a Category Executive/Shopper Marketing Executive/National Account Executive role with strong analytical skills.

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