PPC Specialist

08 Feb 2017
08 Mar 2017
Contract Type
Full Time

Digital Marketing Executive (PPC)
£21,000 - £27,000 + benefits

Transformation is happening everywhere at The Co-operative Bank. It's exciting. It's full of potential. And it's far from done. As a Digital Marketing Executive, you'll be part of it all as you join an ethical bank that's changing everything. Well, almost. Our ethics and values have remained the same for almost 150 years. And they'll continue to drive our success, as we develop our Bank - as well as the people who'll help to shape it.

That's exactly what you'll be doing as you make sure our products and propositions are easy to find when people are searching for financial products. Working towards the marketing strategy you'll help shape the PPC strategy and deliver campaigns to an agreed KPI. You will be responsible for the day to day campaign management of our adwords account and you will work alongside our media agencies to deliver best in class PPC campaigns.

You will be responsible for the full customer journey from all PPC activity through tod dedicated landing pages and you will manage the optimisation of the account ensuring improved effectiveness.

This role sites within an established marketing team and you will work closely with stakeholders from across the business, in particular our Digital team.

It's a technical role. So it calls for someone with the following experience and qualifications;

  • minimum two years' pay per click experience across Bing and Adwords

  • Google accredited partner

  • PPC planning and forecasting experience

  • Competitor benchmarking capabilities

  • Excellent analytical skills with an ability to interpret and present data

  • Ability to work on multiple tasks and ability to meet deadlines

  • Manage and optimise campaigns using bid and budget management strategies

  • Create compelling ad text

  • Ad copy and landing page testing

  • Ability to test onsite tracking

  • Remarketing across Adwords and 3rd party suppliers

  • Strong understanding of other digital marketing media

  • Track record of delivery against goals

We're out to challenge some of the biggest issues we all face today - wherever, however, and in any way we can. But we can't do it alone. We need people who are just as passionate as we are about fairness, responsibility and equality, from animal rights and supply chains to human welfare and working conditions. Join us as a Digital Marketing Executive to make an impact on the world around you - and gain the skills, knowledge and opportunities to make a real name for yourself too.