Generate and apply insights drawn from deep consumer, shopper, competitor and market understanding which leads to differentiated business opportunitiesDevelop winning consumer-led long term brand strategies delivered through annual brand plans to meet financial goalsAssist in optimising the brand positioning for the UK consumer through consistent building the brands equity over time therefore enhancing the consumer appeal and distinctivenessContinuously review marketing activity within agreed annual brand plan for ROI and optimise, remove or replace deliver objectivesManage the ATL and BTL, brand promotional strategy and NPD initiative launch optimisationManage relationships with senior stakeholders, external agencies and factories to bring marketing to budget, on time and approved at the correct levels and within the brand guidelinesBe the consumer voice of the brand internally by communicating new brand and category information to all other departmentsYou will need to demonstrate the following key skills and experience:Degree in marketing or similar and preferably a further marketing qualification e.g. CIMProven experience in brand/product marketing within a fast paced food FMCG company ideally blue chipExperience of running successful NPD projects to launch and beyondProven track record of working with heavyweight campaigns including TV with big creative and media agenciesFirst class verbal and written communication skills and abilitySolid planing and management skills - focusing on budgets, forecasts, ROI and managing projects to tight deadlines in a fast paced commercial environmentGenuine desire to make a difference and an energetic approach to your workIt would be particularly helpful if you have previous experience of working with healthcare professionals. You will be a key person in a small team within this exciting brand where you will be empowered with a large degree of autonomy and will be expected to bring a dynamic presence and impact. You will be rewarded with a competitive salary, generous car allowance, 25 days holiday plus statutory days, healthcare and pension.
Our client is a Top 100 Food company and they are looking for a marketing manager to be the brand and consumer voice in their business. The aim of the role is to support the UK Marketing Director in setting objectives and strategy that will drive long term sustainable profitability whilst delighting their customers. You will be responsible for planning and executing the successful delivery of their niche products and new product development marketing. Key responsibilities include:
This job was originally posted as www.totaljobs.com/job/78583932