CRM Customer Marketing Manager

London (Greater)
11 Jan 2018
09 Feb 2018
Contract Type
Full Time
A top Financial Tech organisation is on the lookout for a Customer Marketing Manager to join their rapidly expanding team. This is a new opening within the team and a key hire for 2017/18. The team is full of experienced top Digital Marketers coming from a range of backgrounds. Based in Liverpool Street, this is an opportunity to take full ownership for consumer communications and CRM strategy.

The Role

*Develop and project manage the roll out of multi-channel contact strategies that optimize spend and maximize customer life stage migration
*Own planning, deployment and business readiness processes for CRM campaign portfolio.
*Champion a best-in-class customer experience across all campaign channels where relevant, including email, mobile, web/landing pages & offline
*Create cutting edge CRM programs alongside relevant stakeholders
*Ownership of the delivery of our trigger based communications, committing to engagement and revenue KPIs.
*Implement and develop processes to ensure the collaboration of the internal & external teams involved in CRM execution
*Work closely with Product Managers to ensure relevant and targeted offers and content.
*Manage the CRM agency/internal designers/writers to ensure the brief is understood and all deliverables (content, design, build) are on time and on budget.
*Major stakeholder in the roll-out of key CRM projects, including: referral marketing, loyalty initiatives & customer data enrichment.

Essential Skills and Experience

* 4+ years' experience with Salesforce/Exact Target or a similar platform
* an understanding of HTML
* Results-driven: ensuring marketing activities fulfil strategic goals & drive results
* A willingness to work flexibility with an ability to adapt in a fast moving environment

ECOM Recruitment are a specialist recruitment firm with a straight-talking approach and an impressive contacts book.

We are acting as an Employment Business in relation to this vacancy and are an Equal Opportunities employer who welcomes applicants from all backgrounds.
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