CRM Manager - email, SMS, push
Job title: Marketing CRM Manager (Direct Marketing)
Salary: £35,000 - £40,000 + benefits (inc bi-annual salary review + flexible working hours)
Keywords: CRM, Marketing, Brand, Campaign, Journey Mapping, Strategy, B2C, A/B Testing, Birmingham
Marketing CRM Manager with excellent CRM, Marketing Campaign, CRM Strategy and B2C campaign expertise is highly sought by a multiple award winning games studio based in Birmingham who are the UK's largest privately owned mobile e-gaming studio! We currently have just over 220+ employees here at our Birmingham HQ and we offer some of the UK's best career progression plans and earning potential with bi-annual salary reviews!
In this position, you will manage the delivery of all CRM activity for our brands (inc SMS marketing, email, push, loyalty programmes etc) and generate, track and analyse a suite of CRM related routine reports with a focus on reporting and performance. We are currently utilizing a number of campaigns via SMS and we have established plans to extend our CRM activity to email and in-game push notifications to focus on both acquisition and retention.
In terms of your skill-set, you will have previous experience in a marketing/CRM team (agency or client side) with good experience executing B2C campaigns including A/B testing, segmentations, campaign planning, content writing and promotional calendar management (bonuses, promotions, campaigns etc).
Key skills we're looking for...
- Experience using and optimizing CRM techniques (inc segmentation, campaign planning, implementation, evaluation etc).
- Experience managing a marketing promotional calendar.
- Excellent B2C experience (either at a marketing agency, client side or in a CRM team).
- Strong analytical skills (campaign tracking, performance monitoring, reporting, analysis etc).
Bonus points for...
- Experience in app/gaming/eGaming.
Therefore, if you are a highly driven and insightful CRM executive/manager with excellent experience in either a digital marketing environment and/or client side with campaign analysis expertise then send in your CV today for review!
This job was originally posted as www.totaljobs.com/job/78685474