Marketing Communications Manager

Recruiter
Esteiro Business Solutions Ltd
Location
Northampton
Posted
11 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time

We are looking for a Marketing Communications Manager to join our Creative team to implement marketing strategies for Gold-Vision CRM and work closely with the Sales & Customer teams. You will market a fantastic software product focused on improving the use of sales & marketing systems for a quality customer base. You will have a unique opportunity to grow your marketing skills and also gain insight into how a range of customers manage their own sales and marketing functions utilising leading technology solutions.

Our key business focus is to drive the international identity of Gold-Vision to become a truly global solution successfully marketed for companies that run teams across different countries or who are locally based in their respective country. Our main customer base is currently in the UK and we are establishing a Toronto base to expand our operations through Canada and the US. We also have plans to follow this with a European office outside of the UK. The Marketing Team will be core to this focus to deliver an international marketing plan.

You will play a key roles in developing the Marketing Plan and also interact with customers to advise optimal use of marketing areas within the CRM product. You will undertake lead responsibility for 2 or 3 of the below Marketing areas with the chance to rotate within the Marketing team. Additional marketing assistance for the delivery of plans including administration and lead analysis will also be available via the Sales & Customer admin team.

Content & Collateral: Lead the Content Strategy and manage delivery plans including a content calendar. Work with our SEO Agency to optimise our SEO objectives and analyse performance using platforms such as GoogleAnalytics.

Social Media: Develop the Social Media strategy ensuring synergy with other marketing areas so that Gold-Vision has best practice representation throughout business social media channels. Drive innovative use of social media into the Gold-Vision marketing product suite.

Marketing Campaigns & Lead Generation: Design marketing campaigns to provide prospects that match our target customer profile and enable achievement of lead and new customer plans.

Events & Partnerships: Develop the Event Plan to identify opportunities to promote the Gold-Vision brand and reputation via focused sales & marketing events, industry focused events, partnership & networking events.

Establish and nurture relationships with strategic partners and develop opportunities to promote Gold-Vision utilising linked networks and optimise PR advantages.

Customer Communications: Develop the customer communications marketing for Gold-Vision. Be a key influencer of the design and delivery of the Customer Communications strategy.

You will have:

  • Relevant degree and/ or marketing qualifications
  • Minimum 3 years marketing experience
  • Excellent communication skills
  • Strong IT skills including up to date knowledge of digital marketing technologies
  • Experience of working with CRM tools
  • Good project management and organisational skills.
  • Appreciation for creative design and the creative process.
  • Motivated with a passion for marketing.
We Offer a competitive salary, generous employer pension scheme, staged start & finish working times and most importantly a friendly positive environment with excellent potential for your professional development & growth. We look forward to talking with you!
This job was originally posted as www.totaljobs.com/job/78598241