An exciting new Marketing Manager role has arisen, looking for someone who is passionate about developing brand awareness and managing strategic and creative execution of online & offline marketing activities and collateral. Previous experience in fashion/apparel, mail order or catalogue marketing would be advantageous.
Marketing Manager - The Job Role
To formulate and implement Marketing Strategies to build brand loyalty and drive growth in online and offline sales in a B2B environment
Working with the Design Team and Category Managers to support innovation in product development through internal resources and via external agencies
To ensure all communication reflects the values of the brand
Liaise & support Sales & Trading teams: to take the lead on the planning and execution of omni-channel marketing strategy for the long term, as well as managing the day-to-day operations of the marketing function
Increase brand recognition and build customer loyalty amongst target audience
Monitor and review competitor/market activity
Work in partnership with E-Commerce & Social Media team to align digital and print communications.
Manage print/POS/exhibition stands etc.
Production from briefing to final stage
Project manage exhibition/trade show opportunities
Conduct negotiations with 3rd party suppliers including creative and PR agencies
Manage departmental budget and critical path deadlines
Analyse results and effectiveness of each activity and campaign
Marketing Manager - The Person Specification
Proven experience at Marketing Manager level, or similar position (min. 4 years), managing across full marketing mix
Experience within a B2B marketing environment - advantageous
Ability to project manage multiple projects ad hoc and integrated campaigns through to completion
A great team player
Keen to develop own knowledge and coach others, contribute to the success of the department
Exceptional communication and effective time management skills
Ability to adapt and thrive in an ever evolving environment
Commercially astute balanced with creativity; a solutions focus with the ability to 'think out of the box'
Microsoft Office literate, and understanding of Adobe Creative Suite
PLEASE NOTE: Unfortunately due to the volume of applications being received we can only respond to those offering the relevant experience as outlined in the advertisement. If you have not heard from us within 48 hours, then you may presume that your application has been unsuccessful.
This job was originally posted as www.totaljobs.com/job/78676839