Digital Media Planner - £55k
Digital Media Planner
£55k + benefits
This is a fantastic opportunity for a senior digital media planner to join a growing independent digital performance agency that is well respected within the industry and also has a brilliant company culture.
As the new Digital Media Planner you will join a growing team to work across a wide range of high profile clients. This agency are looking for an intelligent, analytical, ambitious and energetic professional who enjoys learning & excelling at what they do.
You should have experience implementing all digital channels but also a passion for media as a whole and an interest in how to effectively pair digital with other media channels.
As Digital Media Planner you will be responsible for:·Digital Planning Excellence – Being the go-to digital planning person within the agency and with clients·Data led strategic support to channel and client teams and also supporting new business opportunities·Account Planning – Develop and lead account planning for new and existing clients including budgeting and goal-setting across KPIs, and modelling the business impact.·Trend Analysis – Identify data led consumer and industry trends within our client base. ·Reporting – Working with the data analyst to provide timely and accurate reporting on the defined KPIs across clients.·Helping the client and channel teams in preparing performance review presentations·Channel Knowledge - Strong understanding of Paid Search, SEO, Paid Social, Programmatic Display, Social and Content Marketing.·Cross Channel - Developing new ways of working that improve cross-channel attribution and results and how this is communicated to our clients.
Essential Skills Required:·High level of proficiency in analytics products across web and app platforms specifically Google Analytics, but Adobe Analytics a bonus.·Relevant experience working with a data management platform (DMP), attribution or cross-device tracking and measurement.·Experience with existing BI tools such as Datorama or Tableau or would be an advantage.·Advanced Excel, Google Sheets and PowerPoint skills to be able to visualise and support the recommended approach (formulas, pivot tables, basic VBA etc.)·Worked alongside (or directly with) above the line teams, and gained knowledge of emerging digital platforms such as programmatic OOH and TV.·Conversant in offline and in the language / principles of creative
If this brilliant new role within this fast growing and highly respected agency might be the perfect next step for you, apply now for immediate consideration!
This job was originally posted as www.totaljobs.com/job/78683277