Growth Marketing Manager

Recruiter
Charter Selection
Location
London (Greater)
Posted
11 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time
This exciting online retailer is looking for a Growth Marketing Manager to help take the business to the next phase of their growth.

Duties of the Growth Marketing Manager
  • Creating, planning and executing the overall marketing strategy for acquisition, conversion and retention of the company’s customer base.
    Responsible for the performance and communication of the company’s marketing efforts.
  • Managing a small marketing & UX team
  • Plan and execute online marketing strategy across all channels, setting targets and steering progress to meet them.
  • Possess a Growth Hacking mindset before a ‘traditional’ budget spend one.
  • Define key metrics, help mine the data, identify opportunities and deliver growth.
  • Help analyse and segment our existing customer base, improve LTV and attract more users.
  • Understand the brand voice and tone, working with our content and design teams to deliver across campaigns.
  • Working alongside various departments to understand our customers, optimise all aspects of our marketing, deliver innovative campaigns and build solid top-line growth.
  • eCommerce, UX and CRO (conversion optimisation) - constantly look for opportunities to improve the website user-experience journey, site architecture, site speed, performance.
  • Identifying technical growth opportunities (Refer-a-friend, Offers, Notifications, Data-driven parts of the site) using data insights gathered from GA and our internal reporting tool.
  • SEO - in-depth understanding of the latest SEO best practices, ranking factors (on-page and off-page SEO), Google algorithm updates and continue to drive our SEO rankings higher.
  • Brand Awareness and Direct Response: Have a strong understanding of the balance needed between the two areas to drive growth.
  • Email marketing - good practical knowledge of email marketing, customer segmentation, dedicated IP usage and acquisition and retention practices, GDPR best practices.
  • Affiliates - develop strong relationships with relevant affiliate websites to drive sales and generate brand awareness.
  • PPC Marketing - strong use and understanding of AdWords. Manage and optimise
The ideal candidate will have previous experience of ecommerce marketing and will know their pirate metrics from vanity metrics. This is a real opportunity to make your mark on a growing business with a fun and entrepreneurial spirit.





This job was originally posted as www.totaljobs.com/job/78445993