Consumer Insight Executive Brand and Marketing

British Gas
11 Jan 2018
09 Feb 2018
Contract Type
Full Time

Consumer Insight Executive – Brand and Marketing

Location; Staines (TW18)

Salary; Competitive + bonus & excellent benefits

Responsible for delivery of robust, commercially grounded consumer insight to increase the profitability of the business in a customer centric fashion

The Role

What will you be up to;

  • Work with key stakeholders (mainly Brand and Marketing teams) to understand the business challenge from briefs and translating it into research requirements focusing on value add, priority projects
  • Support the Insight Managers in delivery of key projects
  • Deliver primary and secondary market research in a robust fashion to inform strategic decision making
  • Advise on methodology, utilising a combination of primary and secondary qualitative and quantitative tools and sources.
  • Draw on other sources and previous studies as appropriate, and feed this back to the business
  • Develop and sign off proposals, questionnaires and topic guides and attend fieldwork (where relevant)
  • Provide clear recommendations, ensuring ‘why’ and ‘so what’ are always delivered and actions can be taken.
  • Build a strong relationship with agencies to maximise value from those relationships
  • Ensure projects are delivered on time and within budget
  • Within all aspects of the role put the Customer at the heart of decision making and support the UK ambition to lead the digital transformation of our industry
  • Work flexibly with colleagues in the Insight & Research team to deliver the team’s objectives

The Person

To be brilliant in this role you will have/be;

Technical Competencies

  • Strong understanding of qualitative and quantitative market research methodologies and translating outputs into actionable insights
  • Ability to work independently within the context of the wider Research and Insight team
  • Solid project management skills and proven ability to deliver projects from end-to-end
  • Excellent relationship building and relationship management, internally and externally
  • Robust influencing skills
  • Highly proficient in Excel and PowerPoint
  • Confident and effective communication skills (both written and verbal)

Generic Capabilities

  • Passionate about the voice of the consumer/customer
  • Working in a matrix organisation
  • Resilience
  • Challenger mindset
  • Proactive and assertive with the ambition and energy to drive change
  • Continuous learner


  • Educated to degree level

PLEASE APPLY ONLINE by hitting the 'Apply' button. Please upload your cover letter and CV as one document.

Applications will ONLY be accepted via the ‘Apply’ button.

Agencies: This role is being handled by the Centrica recruitment team, NO agency contact is required. Centrica operates a preferred supplier list and when required, will source candidates through these agencies

This job was originally posted as