Web Analytics Analyst

Recruiter
Unspecified
Location
Chelmsford
Posted
10 Jan 2018
Closes
09 Feb 2018
Contract Type
Contract
Hours
Full Time
Position: Web Analytics Analyst


Location: Essex


Duration: 3 Months


Day Rate: Up to £350 Per Day




The role

Randtstad are working with an organisation within the public sector. This organisation have started a project to improve and replace their existing website

To deliver this well, they to understand user behaviour on the current website, but also the interaction between this site and a significant number of microsites that have been developed by services.



Youll need to be able to:
* use Google Analytics to create actionable insights to improve customer experience
* communicate your findings to stakeholders at all levels within the organisation
* understand our implementation of Google Analytics and Tag Manager and identify and correct issues



Main Responsibilities


Youll be:
* working with a multidisciplinary team to understand user behaviour
* managing and maintaining the web analytics implementation across our range of websites
* ensuring consistent tracking, analysis and reporting of core website KPIs and define dashboard formats as required
* providing insight in to online customer behaviour through analysis of customer journeys by segment and source
* implementing and improving the experimental process by managing the implementation and analysis of online experiments
* acting as an internal expert on Google analytics providing support and training to the wider organisation to help develop a culture of data analysis
We work in an agile environment. You must be at ease with rapidly changing deadlines, workloads and goals.




It is essential that you have:

* expertise in Google analytics including setting up GA, filters, goals and dashboards and ownership of implementation and tagging
* proven ability to identify and create actionable insights and work with the wider team to improve and monitor the user experience
* excellent communication skills as you will be working directly with stakeholders across the organization in addition to the Digital Team
* excellent analytical and problem solving skills

It is desirable that you have:
* previous experience of working in an agile project team


Randstad Business Support is acting as an Employment Business in relation to this vacancy. Advertised through Zoek 6ac3c6131a0748deb29123b1e3dc456c0