Marketing Manager

Pure recruitment solutions Limited
11 Jan 2018
09 Feb 2018
Contract Type
Full Time
Are you an experienced Marketing Manager looking for a new challenge within a highly successful, award winning company?

Our client is a leader in their industry and run some of the most iconic and successful high profile events and magazines publications in the UK, Shanghai and South Africa.

They are currently looking to recruit a creative and effective individual who has excellent organisational skills who thrives in working in a fast paced, challenging role.

You will have a proven and successful background within Marketing, with experience in events/exhibitions. The successful candidate will stand out as a confident and competent communicator who can lead by example and strives for the very best.

This is an amazing opportunity to join a company that are passionate about delivering results and are the best at what they do. They can offer you a fun and creative working environment and the opportunity to work for one of the best known companies in their industry.

Key responsibilities of the Marketing Manager;

Campaign Management
•Develop in consultation with the Department Manager integrated vis-prom and exhib-prom marketing campaign strategies and activity plans that use channels effectively and that will achieve campaign objectives.
•Working with the Department Manager, to identify and secure essential media partnerships and other third party promotional partnerships, delivering strategies to maximise their support for the exhibition.
•To produce and manage a positive web presence for your exhibition which is easy to find and navigate, which is regularly updated. Also, to ensure your exhibition is present and up to date on all relevant corporate and industry websites.
•Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget.
•Work with key stakeholders to impellent campaign activity
•Brief external agencies including creative, digital, PR and Media planning agencies to deliver activity against brief.
•Manage agency campaign implementation and performance against agreed campaign activity
•Be responsible for the production and sourcing of all campaign materials.
•Deliver campaign activity presentations and regular results presentations.

Campaign Reporting
•Ensure each campaign has clear metrics as agreed with the Department Manager and ensure that campaigns are achieving appropriate return on investment in line with set goals.
•Carry out post campaign analysis to report KPIs and distribute learning for future campaigns.
•Work with Department Manager to understand stakeholder feedback to influence future campaign work.
•Complete competitor benchmarking for promotional activity and report regularly.
•Participate in events and promotional activity necessary to support the promotion of the programme.
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