Sustainable Behaviours Executive
In the PwC UK Corporate Sustainability team we’re seeking an executive to help shape and deliver programmes related to employee awareness of sustainability, and behaviour change campaigns that help our firm be more sustainable.
To date, these have focused on alleviating carbon emissions through less flying, enhancing material stewardship through campaigns to increase levels of reuse and recycling, and the integration of sustainability considerations into annual objectives and into client work.
Going forward, they will encompass new themes as the firm’s responsible business strategy is refreshed for 2018-2022. This may include programmes to help us ensure that our purpose – “to build trust in society and solve important problems” – is embedded throughout the organisation.
We’re offering a permanent role, based in our London office at Charing Cross. There may be some travel to PwC offices in other parts of the UK, associated with the development or implementation of our campaigns.
As the Sustainable Behaviours Executive, you will report primarily in to the Sustainable Behaviours Lead, as well as the Corporate Sustainability Director for some responsibilities. We’re looking for someone with an established understanding of sustainability issues and ideally a strong track record of communications or marketing in an employee or consumer context, and an ability to span creative/strategic tasks as well as having analytical skills and a bent for implementation and impact.
The role provides an excellent opportunity to learn from experts in the area of Corporate Sustainability and to work in a company that is recognised as a leader in sustainability (e.g. BITC CR Index 5 star winners (2016, 2015), Highly commended in TVe sustainability film awards (2016), shortlisted in the Guardian Sustainable Business Awards Waste category (2016), shortlisted for The Marketing Society Awards for Excellence in the Sustainable Consumption category (2014), Winners of 2 degrees Sustainability Champions award (2014)).
The following links provide examples of materials the team you’d be joining has produced in recent years:
We have broad and effective marketing mechanisms to build awareness of sustainability issues across the firm, and use these in sustained campaigns for behaviour change. In each case, we baseline to understand the ‘current reality’ before effecting firm-wide communications, and then measure the impact of our efforts. We also conduct research to understand the beliefs and perceptions of our employees as the start point for our campaigns, deriving insight that shapes our programmes and creative treatments.
As part of the team, you will be directly responsible for executing all our campaigns, but invited to contribute to all discussions about the shape and nature of the programmes, as well as encouraged to get involved in the development of the campaigns, to the extent that you are ready and have capacity.
Specifically, your key tasks will include:
- Implementing firm-wide campaigns, including adaptation of creative to multiple internal channels (e.g. printer point posters, flip chart covers, digital display screens, pull up banners, PwC smartphones, PwC intranet pages - working with third party print providers, the PwC Online Presence Team and c. 30 UK wide office managers)
- Developing communications for internal employees (e.g. via the ‘@PwC’ news channel and PwC collaboration platform), liaising with the PwC Internal Communications Team
- Downloading and analysing data in support of team campaigns, such as flight information, and online meeting penetration and frequency or information about how our people commute to work
- Maintaining a database of c. 4,000 employees who are signed up to our internal direct marketing sustainability programme (‘Blueprint’) to ensure it’s up-to-date for joiners and leavers
- Drafting, checking and sending out direct sustainability email messages to our Blueprint database, in support of strategic campaigns, twice a month
- Working with the teams in other parts of the business to agree methods for securing data needed for tracking the impact of our campaigns such as Cycle to Work participants, online meeting usage, or diet preferences
- Drafting surveys to gain insight about the beliefs and behaviours of our people, or to baseline or track the impact of our campaigns
- Adaptation of creative ideas to different communications channels, as required
- Building a network of stakeholders internally and externally to facilitate delivery of the core role
- Sharing our experience and approaches with the PwC Global Corporate Responsibility team, as required
- In addition, we envisage that you will work directly to support the Corporate Sustainability Director in the preparation of team-level activities, for around 15-20% of the time.
This will include:
- Analysis to help prepare for annual budgeting and forecasting, and tracking progress within the year
- Preparing for the Corporate Sustainability Governance Group meetings, or similar
- Development of presentations for external speaking events which the CS Director is involved in
The role requirements
- Good understanding of or educational attainment in sustainability
- Experience of or training in marketing and/or communications
- High degree of initiative and enjoyment from problem-solving
- Creative thinking
- Analytical skills, and a comfort with data gathering, cleansing and analysis
- Able to manage multiple projects simultaneously
- Highly organised, and proactive in planning own workload
- Great people and communication skills, especially written English
- A desire to make a step change in sustainability performance, and the tenacity and patience to drive through to results over the long term
- Team player, with a global outlook
- Technical skills in Adobe Creative Cloud, particularly InDesign, Illustrator and PhotoShop, or ability to learn them quickly
- Working knowledge of social media and digital skills – coding for website or other digital channels (e.g. working knowledge of html and css)
- Excellent IT skills in Word, Excel, PowerPoint or equivalent (PwC uses the Google for business suite)
- Interested in this role for a minimum of 3 years
- A good relevant undergraduate degree
- Experience of developing employee training
- Experience of conducting consumer research
- Knowledge of emerging technologies e.g. artificial intelligence, internet of things etc.
- Flexibility, as the job holder may - on occasion - be required to extend their working hours to attend evening events
- Compliance with PwC policies and procedures in all aspects of the role (The team will ensure they are familiar with them as part of induction).
- As part of the application process please also answer the following question: 'Why do you want this role, and what do you think you'd bring to it?' in up to 250 words as part of your Covering Letter.
Internal firm services
In order to deliver a first-class service to our clients, we need first-class support internally. Internal firm services is a network of specialist support professionals and includes marketing, recruitment, human capital, finance, technology, learning and development, procurement, to name but a few. Each team plays a vital role in making sure we have all the right resources, services and technology across our business.
The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.