Senior International Marketing Manager

HCA International
London (Greater)
10 Jan 2018
09 Feb 2018
Contract Type
Full Time

About the facility

HCA Healthcare UK, Winners of Best International Cancer services provider 2016 and London’s largest private healthcare providers is actively recruiting for a new Senior International Marketing Manager to join our team.

From complex and urgent care, to primary care, outpatient and day-case treatment, we provide exceptional care across our network of facilities and key NHS partnerships in London and Manchester. Our facilities include The Harley Street Clinic, The Lister Hospital, London Bridge Hospital, The Portland Hospital, The Princess Grace Hospital and The Wellington Hospital. We also run HCA Laboratories and are growing via our expanding joint ventures divisions, including partnering with the NHS.

Our primary purpose is to provide exceptional care delivered with compassion and kindness, using state-of-the-art technology operated by expert, dedicated teams.

Job Description

The Senior International Marketing Manager is an exciting new role at HCA Healthcare UK where you will be responsible for developing and delivering the international marketing strategy. This will include proposition development, digital marketing/content, PR/social, events and other activities to support in-country engagement, and ensuring that it is all aligned with the international business development strategy.

The role will provide experienced, strategic support to the International SMT, as well as lead the delivery of specific marketing and other activities across the key markets (MedEast, China & North Africa) as well as Embassies in the UK. Working with the digital team, you will also be responsible for the content for the department, including case studies and patient stories. The role will also work closely with appointed country agents, consultants and other stakeholders, as well as the HCA UK International team.

This is a full time and permanent opportunity offering a competitive salary package dependent upon candidate experience. Along with a competitive salary, the incumbent will also receive 25 days holiday, private healthcare and our company flexible benefits scheme. This role will be UK based but there will be regular international travel.

Duties & Responsibilities

  • Ensure that the annual international marketing strategy aligns with business needs and ensuring that marketing plans and budgets are in place to support international business objectives.

Act as a Business Partner and senior subject matter expert to the International SMT and provide strategic, professional marketing support and advice. This will include making sure that events are supported as needed, including by the local team.
Working with the digital team, provide support to gather and promote specific content ensuring that this is promoted on line and through PR.
Ensure that HCA UK’s service lines are appropriately recognised and promoted abroad and domestically to Embassies as part of the overall service line marketing strategy and plan

Skills and Experience

    Previous B2B and B2C marketing experience as a Senior Marketing Manager, ideally on an international basis.
    Previous experience of line management.
    Educated to Degree Level or equivalent relevant experience; ideally in Business or Communications / Marketing
    Foreign languages (Mandarin, Arabic) desirable but not mandatory
    High degree of credibility and influence with senior stakeholders, including excellent communications and relationship management skills.