Senior Paid Social Manager - London
We're helping a global online gaming and sports betting group who have millions of players worldwide, find a passionate paid social specialist to come in and take full control of their paid social strategy across global campaigns. It's a very exciting opportunity for someone who's looking to take the next step, to have full ownership working closely with the content/social media team as well as having all the tools and set-up to support you. Reporting to the Head of Performance Media, you'll be working in a fun and relaxed office culture for a company which offer fantastic benefits and huge progression opportunities. What you'll be doing P&L responsibility for Paid Social, taking direct accountability for performance against the CPA, revenue and ROI targets Testing ad sets & creative with regular updates on performance Testing and reporting on the bidding strategies & taking action based on outcomes Deliver weekly/monthly reports with context around performance Keep up to date with the latest trends & exploring their benefits in their activity Regular competitor research Cross department collaboration with the retention & content marketing teams Analyse past trends with the aim of outlining quick wins Provide regular data analysis to assist with optimisation Working with analysts & ad ops internally in order to illustrate the results beyond post click Management of audience creation/segmentation & optimising performance & creative across different audiences What do I need? Extensive Paid Social experience Hands-on experience of optimising to several different bidding strategies (CPM, CPC) Hands-on experience working with digital infrastructure used to optimise Paid Social (ad server/ attribution modelling) Demonstrable track record of building profitable Social campaigns Experience in advanced segment building strategies using first and third party data Experience in campaign automation using first and third party tools (creation and management) Experience in innovative campaign execution and performance-driven audience creation and nurturing Experience working to set CPA, revenue and ROI targets Highly numerate and interested in working with data to drive decisions Able to come up with new and creative approaches to achieve results Highly competent with Microsoft Excel Experience in algorithmic campaign optimisation using first and third party data - bidding based on event goals Sound like you? Please apply ASAP as it will move quick. Check out our Jobs Page for more like this. At Hanover we believe in "greater digital recruitment". We value being Transparent, Consultative, Innovative and Personable.