Senior Inbound Marketing Executive

Recruiter
Talent Spa
Location
London (Greater)
Posted
10 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time

Senior Inbound Marketing Executive

Location: London

Salary: Competitive

About the company:

Our client is a leading provider of tools and services to the research community. Their company comprises three main services:

F1000Workspace - an award-winning suite of tools to discover references, annotate and discuss them, and to support the writing of articles.

F1000Prime - an expert-based article recommendation and literature awareness tool.

F1000Research - the provider of open science publishing platforms that are transforming how research is shared and reviewed.

Duties of the Senior Inbound Marketing Executive:

  • Optimize our client's marketing automation and lead nurturing processes through email, live chat services, content and social channels.
  • Establish closed-loop analytics with the sales team to understand how their inbound marketing activity turns into customers, and continually refine their process to convert customers.
  • Build and manage rich content to attract a qualified audience (including blog posts, whitepapers, reports, webinars, infographics etc.).
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages and lead generation content (including offers).

Requirements of the Senior Inbound Marketing Executive:

  • Proficiency in marketing automation and blogging software to generate traffic, convert visitors into leads and nurture them into customers.
  • Excellent communicator and creative thinker, with an ability to use data to inform decisions.
  • Excellent writing skills and good attention to detail.
  • BA/BS degree or equivalent work experience.
  • Marketing experience.
  • Able to work autonomously and also be a good team player.
  • Bonus skills: proficiency in HubSpot, Google Analytics, HTML/CSS, copywriting.

If you meet the requirements and feel that this role is right for you then please apply today with your CV and Covering Letter explaining why you believe you would be right for the role and what your salary expectations are today!


This job was originally posted as www.totaljobs.com/job/79120665